Clarus Marketing Group Hires Dwight Pitter as Senior Vice President of Information Technologies

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Pitter’s executive background and comprehensive hands-on e-commerce experience will help support and strengthen Clarus Marketing Group’s IT systems and platforms.

Dwight Pitter, Senior Vice President of Information Technologies, Clarus Marketing Group

Dwight Pitter has been hired as Senior Vice President of Information Technologies at Clarus Marketing Group.

Dwight Pitter’s multi-faceted background and extensive involvement as both the architect and the manager of a wide range of e-commerce initiatives and platforms will help Clarus stay on the cutting edge of customer- and client-friendly IT systems.

Clarus Marketing Group is pleased to announce that Dwight Pitter has joined the Clarus team as the Senior Vice President of Information Technologies. In this capacity, Pitter will help build out the company’s IT systems and platforms as part of the company’s continual mission to enhance its product, custom loyalty, and mobile capabilities.

“Clarus Marketing Group’s programs connect a number of seemingly disparate entities,” said Pitter. “I’m excited about the opportunity to apply my knowledge and skills to help develop state-of-the-art ERP and e-commerce systems for a recognized leader in the subscription commerce industry.”

Pitter has over 15 years of experience in global enterprise solutions, e-commerce platforms, order management, mobile and tablet optimization, and more. Most recently, he was the Director of e-Commerce at Coach, where he was responsible for the development and execution of the e-commerce strategy for the company’s $400 million digital business. Before that, he worked at Avon Products, first as an Analyst Programmer for their point-of-sale retail systems; then as an IT Principal, designing and developing their e-commerce pricing and promotion engine; and finally as Senior IT Manager, Global Enterprise Solutions, responsible for their Global Order Management Center of Excellence.

“As our company moves forward, it’s critical that we have an IT infrastructure capable of supporting and sustaining our growth,” said Clarus Marketing Group CEO Tom Caporaso. “Dwight’s multi-faceted background and extensive involvement as both the architect and the manager of a wide range of e-commerce initiatives and platforms will help us stay on the cutting edge of customer- and client-friendly IT systems.”

For more information, please contact Clarus Marketing Group at 860-358-9198; email Clarus at busdev(at)clarusmarketing(dot)com, or visit the Clarus Marketing Group website at http://www.clarusmarketing.com.

About Clarus Marketing Group
Clarus Marketing’s mission is to create great products that strengthen clients’ businesses, build greater brand loyalty, and foster long-term, profitable relationships by enhancing the lives of the people who use these products. Through its innovative, easily customizable programs, including FreeShipping.com, Travel Plus, and MagSwap, Clarus has earned its reputation as a leader in the subscription commerce industry.

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Tyler Haskins
Clarus Marketing Group
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