BridgeStreet Expands in India, Enters Long-Term Agreement With JNB Group and Homestead

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Leading Global Hospitality Company Announces 20-Year Collaboration

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'As India globalizes and its economy expands, a number of business and tourism opportunities emerge, prompting long-term demand for upscale residential developments, associated property management expertise and serviced apartment offerings,' says Worker.

BridgeStreet – the leading international provider of residences, serviced apartments and suites – proudly announces a milestone achievement in India through a 20-year, tri-party agreement with JNB Group, LLC (JNB), a privately owned real estate investment and development consortium renowned for franchising and management, and Homestead, a real estate development company specializing in boutique branded residences. BridgeStreet’s latest venture further expands the brand to the emerging Indian market, encompassing property and facilities management for two new luxury residences by Homestead - Michael Schumacher World Tower and Ballet by Sharapova. The agreement also entails a comprehensive long-term commitment to exclusively collaborate on future Homestead serviced apartment developments throughout the world.

“As India globalizes and its economy expands, a number of business and tourism opportunities emerge, prompting long-term demand for upscale residential developments, associated property management expertise and serviced apartment offerings,” says Sean Worker, chief executive officer of BridgeStreet. “BridgeStreet looks forward to meeting the growing demands of residential buyers and incoming business and leisure travelers with JNB and Homestead, reputable investment and development companies with a successful track record in the region. Our newest brand extension ‘Exclusive by BridgeStreet’ is the perfect fit for these two stellar properties.”

Exclusive by BridgeStreet is the brand’s recently introduced line of ultra-luxury, signature residences. Located in key international locations, these iconic, statement developments will feature celebrity-designed and endorsed lifestyle experiences with exquisite six-star quality furnishings, fittings and finishes. Additionally, BridgeStreet Concierge Gold -- a 24-hour service for every need -- creates the ultimate red carpet treatment, redefining luxury living.

BridgeStreet JNB Management, a to-be-formed India Private Limited entity, will oversee all management aspects and maintenance services for the Michael Schumacher World Tower, the most prestigious address in Gurgaon in the vicinity of IGI airport and Delhi, and Ballet by Sharapova, located in the up-and-coming Sector 73 in the heart of Gurgaon. Inspired by the keen athleticism of Formula 1 driver Michael Schumacher and tennis legend Maria Sharapova, both properties bring to life the dynamic nature of each athlete through thoughtful design and experiential elements.

“We’re thrilled to continue expansion of our existing relationship, as both BridgeStreet and JNB Group are global leaders in their respective sectors,” states TJ Barring, president of JNB Group. “With more than 50,000 apartments spanning 60 countries, BridgeStreet boasts vast expertise in the hospitality, property management and serviced apartment industries and when coupled with JNB’s vision to identify and execute lucrative opportunities in existing and emerging markets, it yields a mutually beneficial relationship.”

“The extended relationship with BridgeStreet and JNB is a gateway to the future, especially as India continues its pattern of steady growth in the hospitality sector,” states Manoj Shrivastava, chief operating officer of Homestead. “With the help of BridgeStreet’s international expertise and JNB’s proven operational background, we envision a future where people will live, work and play in spaces that ultimately enhance their quality of life at both Michael Schumacher World Tower and Ballet by Sharapova.”

Dubbed “The Grand Prix of Fine Living,” and carefully designed for today’s fast paced connoisseurs, Michael Schumacher World Tower features ultra-futuristic qualities, inspired by the love for innovation shared by Michael Schumacher, seven-time Formula One World Champion. Boasting sky gardens, home automation systems, mood control lighting, climate control settings, curved decks and terraces with entertainment spaces, and a VIP cantilevered helicopter platform, the Tower is a living spectacle. Nostalgia takes over opulence, as a state-of-the-art museum dedicated to Schumacher chronicles the legendary career of one of the greatest drivers in the history of Formula 1. With a clear focus on LEED certification, this architectural wonder embraces the principles of sustainability utilizing an abundance of natural light, rainwater collection and local and recyclable materials.

Ballet by Sharapova, the newest addition to Sharapova Signature Branded Residences, is an iconic 42-story apartment tower designed by Upton Hansen Architects of London as a tribute to the grace of tennis legend, Maria Sharapova. The tower’s 120 plush residences will feature interiors designed by the Russian beauty herself, and will house the exquisite Sharapova Tennis Academy.

About BridgeStreet

With more than 50,000 apartments in over 60 countries, BridgeStreet is the leading global provider of fully furnished residences, serviced apartments and suites for travelers seeking an alternative to typical hotel accommodations. BridgeStreet's 5-star Residences, 4-star Serviced Apartments and 3-star Suites combine the luxuries of apartment living and benefits of hotel amenities, with a variety of service packages to offer each guest more options. Widely recognized for uncompromising standards of quality, comfort and service, BridgeStreet is a renowned award winner in both the Americas and EMEA (Europe, the Middle East and Africa). For more information on BridgeStreet, please visit http://www.bridgestreet.com or call 800 278 7338.

About Homestead

Homestead India pioneers the concept of Boutique Branded Residences. Headquartered in Gurgaon, the dynamic organization, harbors a vision of design excellence and innovation, and intends to scale up operations in robust economies of India, Singapore, Saudi Arabia, Sri Lanka & Bangladesh. Setting inspiring benchmarks in planning, designing, constructing, and operating buildings that deliver truly sustainable outcomes, Homestead India is geared up to create valuable ideas through Human Architecture which will help its patrons “Live. Every Moment.” Their keen focus on sustainable built environment has enabled Homestead to attain the international recognition to be the only real estate company in India accredited by the UK-GBC (UK Good Building Council). Homestead has collaborations with the leaders in respective domains like Shapoorji Pallonji, IBM, Deftech and Bridgestreet JNB to ensure high quality delivery.

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Erin Vogt
Bright Red \ TBWA
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