Social media has become an important avenue to connect like-minded automotive enthusiasts with compelling and educational content that drives their passions.
Murrieta, CA (PRWEB) October 10, 2013
Power Automedia ( http://www.powerautomedia.com ) delivers daily content to the readership of their eleven online magazines. With over one million unique visits to their sites each month, Power Automedia has a broad reach into several markets of the automotive industry. Perhaps even more impressive is their social outreach, which now also boasts a reach of over one million Facebook fans.
Of their eleven Facebook pages, LSXTV and RodAuthority have the most fans, both with over 200,000. Four other pages - StreetLegalTV, Dragzine, ChevyHardcore and StangTV - have over 100,000 fans each. The number of fans for each magazine Facebook page increases weekly. The interactive capabilities of Facebook have changed the methodology of online marketing and Power Automedia is an automotive industry frontrunner in tapping into the opportunities Facebook affords.
"Facebook is the leading social media platform in the world and home to millions of automotive enthusiasts. It is important for us to effectively reach those enthusiasts with our unique mix of automotive editorial and video content,” shares Power Automedia CEO James Lawrence.
"Today, it's just not good enough to reach one million readers a month through the online magazines. We have to connect with readers on a daily basis, and give them the opportunity to consume content on a variety of devices and platforms. With over one million people connected to Power Automedia magazines through Facebook, we know that the social media platform is one of the leading and most effective places to reach our market.”
In the last decade, the world has drastically changed the way it receives and shares information. The instantaneous possibilities of the internet combined with the power of trusted friend connection makes Facebook the most effective marketing tool to come along since television.
"For Power Automedia, Facebook is really the first frontier, so to speak,” continued Lawrence. “We've still have many plans of furthering our mobile platform, and look forward to tapping into those possibilities. We want to have our portfolio of automotive content available for readers in every outlet."
“Power Automedia has a keen understanding of how and where automotive enthusiasts consume the performance automotive and racing content that drives their passion, including Facebook,” added company Vice President Jason Snyder. “Our digital approach to the marketplace is the foundation that has enabled us to grow into new markets more quickly than traditional publishers. While print publishers are downsizing by cutting good talent, we are investing in talent, products and infrastructure necessary to facilitate our growth.”
Power Automedia consistently proves they have what it takes to propel companies into the next era of marketing and satisfy readers with timely, interesting content in readily available forms. The power of Facebook marketing, combined with its growing fan base, is a cinch solution for industry growth. For more on how Power Automedia can power your company, visit http://www.PowerAutomedia.com.
ABOUT POWER AUTOMEDIA
Power Automedia believes in the magic of the automobile, helping automotive enthusiasts achieve their dreams, and building something special. They communicate with passion and emotion, educate with expertise and enthusiasm, and nurture and entertain new enthusiasts. Power Automedia currently publishes ten digital automotive enthusiast magazines and produces video content for auto industry clients.
For more on Power Automedia, visit http://www.powerautomedia.com.
Power Automedia - 25843 Jefferson Avenue, Murrieta CA 92562 | Ph: 951.677.2626 | Fax: 951.677.2627