Inventor of Brainwave Optimization to Share Personal Account of Cancer Treatment During Live Webinar

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Lee Gerdes, founder and CEO of Brain State Technologies®, to host a live webinar on October 24th during which he will discuss his recent battle with cancer and how Brainwave Optimization® helped him endure.

One out of two of us will hear the words, ‘you have cancer’ in our lifetime. We can’t change that statistic, but Brainwave Optimization® can help the brain sustain itself through a really difficult treatment process.

On October 24th, during a live webinar presentation beginning at 2:30pm PDT, Lee Gerdes, founder and CEO of Brain State Technologies®, will offer a candid account of his recent battle with lung cancer. This will be the first time Gerdes has discussed his illness with the general public. Over the course of the 90 minute presentation, Gerdes will discuss how the illness and its treatments affected his brain function and how his own technology helped him find the strength and resilience to endure the long journey back to health.

Diagnosed in April 2013, Gerdes spent the next 5 months in chemotherapy and radiation treatments. Fatigued, nauseated, and in pain, Gerdes admits to falling into periods of despair when his thoughts would turn to self-harm.

“Cancer is traumatic. Cancer treatment is traumatic,” says Gerdes. “The cancer may be in the lungs, but the brain, in trying to cope with it all, is also severely affected.”

He credits Brainwave Optimization®, his own patented process for helping the brain relax and auto-calibrate, with helping him to rise above the despair, maintain focus, and endure the ravaging effects of the radiation and chemotherapy. Originally developed to help Gerdes combat his own post-traumatic stress disorder, Brainwave Optimization® has since been licensed by over 200 providers in 19 countries. Over 50,000 clients, with issues ranging from stress, to depression, to chronic pain, to insomnia have enjoyed the benefits of Brainwave Optimization®.

Gerdes is quick to mention, “Brainwave Optimization® is not a cure. We don’t aim to treat, heal or diagnose any condition. Our process is designed to help the brain find its own optimal state of balance and relaxation. When in an optimal state, the brain is better able to manage all processes of the body and the whole person benefits.”

Those benefits are currently being studied by a team of neurologists at a major medical university. Their first published study, focused on insomnia, appeared in the peer-reviewed journal Brain & Behavior in November 2012. In January of 2013 a methodology paper was published in the same journal. Further research is expected to see publication within the year and the team was recently awarded an additional $1 million grant to continue and expand their research.

Gerdes hopes by sharing his own experience and showing, via his own brainwave patterns, his personal trauma and his own recovery, he may help others facing similar challenges.

“One out of two of us will hear the words, ‘you have cancer’ in our lifetime,” says Gerdes. “We can’t change that statistic, but Brainwave Optimization® can help the brain sustain itself through a really difficult treatment process.”

Additional information about Lee Gerdes, Brainwave Optimization®, and the webinar can be found at http://www.BrainStateTechnologies.com.

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MEDIA NOTE: If you would like more information about Brain State Technologies® or Brainwave Optimization®, please contact Laura Dueker at 480.588.6840 or send an email to pr@brainstatetech.com
About Brain State Technologies (http://www.brainstatetech.com): Brain State Technologies® is the world’s leading provider of brainwave balancing technology, Brainwave Optimization®. Founded in 2001 and developed by Lee Gerdes, the modality combines the latest advances in neuroscience, neuroplasticity, computer technology, mathematics, and physics. Brainwave Optimization offers a non-invasive way for people of all ages to overcome cognitive, emotional, and physical challenges, and enhance overall performance and wellbeing. With over 50,000 clients and more than 200 affiliated centers in 20 countries, the company is growing by licensing Brainwave Optimization to providers worldwide.

“Lee Gerdes is the author of Limitless You: The Infinite Possibilities of a Balanced Brain, available on Amazon.com. For more information, please visit: http://brainstatetech.com/product/limitless-you-infinite-possibilities-balanced-brain

Brain State Technologies®, Brainwave Optimization®, Brainwave Optimization with RTB™, Brain State®, HIRREM®, Intellifier®, Intellipoint®, Intellectrodes™, Intellisensors™, and Braintellect®, are all registered trademarks of Brain State Technologies, LLC. Unauthorized usage is in violation of various countries trademark laws. Brainwave Optimization with RTB® is not intended to treat, cure, heal, or diagnose any disease, mental illness or symptom. Brainwave Optimization with RTB® is intended to facilitate relaxation and auto-calibration of neural oscillations. Individual results may vary.

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