Industry Innovator to Lead Healthcare Strategy for RAZR Marketing

Minneapolis, MN (PRWEB) October 11, 2013

Phil Dell has joined RAZR Marketing as vice president of healthcare strategies for the organization’s RAZR Healthcare division. In this role, Dell will expand RAZR’s healthcare initiatives, creating new and innovative solutions that inspire consumers to take ownership of their health and well-being, motivate them to transform their behavior and enable them to enjoy healthier and more fulfilling lives.

Dell is best known as co-founder of Optum, the nationally-known organization that established the healthcare member assistance program industry. During his tenure with Optum, he created and led Optum New Media and conceptualized its online application, Optum Health Forums, which earned national awards for its efforts to better educate consumers on vital health and wellness topics.

In addition to start-up ventures, Dell led the rejuvenation of organizations such as MEDEX Global Group and Evercare Connections. Prior to Optum, he led the sales and marketing function at Employee Advisory Resource, which became Ceridian, and served as lead account manager for StayWell, one of the nation’s first health/well-being companies. Dell’s positions have included consultant, sales leader, marketing leader, client relations leader, product leader, vice president, senior vice president, general manager and president/CEO.

“Phil clearly brings a deep-rooted understanding of the healthcare industry, but he also thoroughly understands how to develop products and bring them to market effectively,” said RAZR Marketing CEO Darren Nauss. “His skill-set is a great fit for RAZR, and I’m excited about the powerful solutions we will bring to market under Phil’s leadership.”

“RAZR has a great history in healthcare, working with organizations on various marketing, branding and product launch initiatives,” Dell said. “I’m looking forward to expanding those relationships as well as building new partnerships, bringing innovative consumer engagement, wellness and loyalty solutions to the market.”

Dell is also well-known in the community as former Executive Pastor at Lord of Life Lutheran Church in Maple Grove.

RAZR Marketing creates strategic change for its clients. It does this through relevant and creative marketing programs. RAZR develops campaigns rooted in strategy, creative, digital, experiential and loyalty. Additional information can be obtained by visiting the website at razrmarketing.com.

Additional questions can be directed to Leeanne Huber at 763.404.6133 or leeanne(dot)huber(at)razrmarketing(dot)com.

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