Rockville, MD (PRWEB) May 15, 2014
“Tea and Ready-to-Drink Tea in the U.S.: Retail and Foodservice, 5th Edition,” a new report from Packaged Facts, analyzes industry and consumer trends shaping the U.S. tea market. Scope of analysis includes tea sold at retail and at restaurants.
Sales content includes 1) a market size and forecast for tea sales at retail and foodservice, along with retail sales analysis by tea segment and by distribution channel; 2) detailed company analysis of the retail tea market, by market segment (canned/bottled, bagged/loose, and instant tea) and by brand; and 3) detailed company analysis of two multi-channel foodservice participants, Starbucks and Green Mountain, with a focus on how tea fits into each companies’ competitive and growth strategies (additional analysis of Teavana and Argo Tea Café is included).
The report also does the following:
- Addresses retail tea category innovation, including premium characteristics, ingredients, and new beverage formats.
- Identifies key marketing opportunities for tea, supported by consumer survey data, product examples and other metrics. In particular, we focus on families, men, healthfulness and customization, single-cup brewing, and all-in-one brewing.
- Assesses how foodservice operators are capitalizing on “hot” trends; penetration and penetration growth of hot and iced tea types on quick-service, family-midscale, casual and fine dining menus; retail brand penetration in foodservice menus; and trend spotting.
- Assesses household and personal tea usage and usage frequency trends, including bagged, loose, RTD and instant tea; household and personal tea brand usage and trends, including bagged, loose, RTD and instant tea. To help gauge brand loyalty, we trend brands’ “usage preference ratios,” the ratio that consumers drink that brand “most” over drinking that brand “also.”
- Assesses the degree to which consumers get different tea types for home use from different retail distribution channels; similarly, we assess the degree they get tea for “immediate consumption” from a variety of foodservice channels. Comparative analysis is included.
- Provides comparative analysis regarding the degree to which consumers drink different flavors and types of tea at home and at restaurants, as well as identifying which tea types/flavors consumers drink most often.
- Assesses the relative importance consumers place on factors such as taste, getting a specific brand, low price, and time of day when deciding to order tea at a restaurant.
For more information on “Tea and Ready-to-Drink Tea in the U.S.: Retail and Foodservice, 5th Edition” please visit: http://www.packagedfacts.com/redirect.asp?progid=86284&productid=8090955.
About Packaged Facts
Packaged Facts, a division of MarketResearch.com, publishes market intelligence on a wide range of consumer market topics, including consumer demographics and shopper insights, consumer financial products and services, consumer goods and retailing, consumer packaged goods, and pet products and services. Packaged Facts also offers a full range of custom research services.
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