Rockville, MD (PRWEB) October 10, 2013
In the newest must-read PR Measurement Guidebook, experts offer the freshest and smartest ideas for measuring the impact of public relations and tying your efforts to key business objectives and performance indicators, from awareness to sentiment and perception, from influence and advocacy to action and participation.
The PR Measurement Guidebook is available at http://www.prnewsonline.com/pr-measurement-guidebook-vol7.
This 200+ page guide will help communicators take the sting out of the difficulty of measuring by providing them with sound ideas, tactics, checklists and do's and don'ts that will accelerate their efforts.
PR Measurement Guidebook chapters include:
- Overview and Research
- Tying PR to the Bottom Line
- Reputation Management
- Stakeholder Communications & Internal PR
- Measurement and Social Media
- Proving PR’s Worth
- Barcelona Principles and Dashboards
Digital and print versions of the PR Measurement Guidebook are available at http://www.prnewsonline.com/pr-measurement-guidebook-vol7.
PR News’ PR Measurement Guidebook, Vol. 7 is an essential resource for PR professionals at any organization as it shows how to measure results in meaningful ways.
Contact Laura Snitkovskiy at laura(at)accessintel(dot)com with any questions regarding this guidebook.
PR News is a daily intellectual hub that serves the communications and marketing community at corporations, agencies and nonprofits. The PR News group focuses on honing and growing PR practitioners' skills in social media, crisis management, digital PR, measurement, employee relations, media training, CSR and writing through its flagship newsletter, webinars, conferences, awards programs, workshops and guidebooks. With the launch of its weekly newsletter over 70 years ago, PR News has remained dedicated to supporting the growth of communicators all while keeping them abreast of the latest news affecting the industry. For more information, please visit http://www.prnewsonline.com.