Larry Jordan Announces New 4K and Final Cut Pro X Seminar

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In his upcoming "PowerUp: 4K and Final Cut Pro X" seminar (11/12/13), leading Final Cut author and trainer, Larry Jordan showcases real-world, practical workflows, hardware and the best practices that help make the transition into UltraHD and 4K images. Discover the distinct advantages to working with high-res media and how using Final Cut Pro X can help to avoid costly, time-consuming mistakes when stepping up to higher-resolution video.

Larry Jordan

No one person knows everything that's essential to know about high-resolution media. This is why I invited a variety of companies to share their expertise in a series of panel discussions/demos. - Larry Jordan, President of Larry Jordan & Associates

Leading Final Cut author and trainer, Larry Jordan, has created an exclusive, full-day seminar designed to give producers, directors, post-supervisors, and editors real-world examples of how Final Cut Pro X can simplify working with high-resolution video. This one-day event is in Burbank, CA, on Tuesday, Nov. 12.

Around the world, high-resolution 4K images are changing the way that producers create programs. From feature films to network television, even corporate videos, are increasingly being shot in UltraHD, 4K, or even higher resolutions.

"I am truly excited to be producing this seminar," said Larry Jordan, President of Larry Jordan & Associates. "No one person knows everything that is essential to know about high-resolution media. This is why we partnered with LumaForge and invited key industry leaders to share their expertise in a series of panel discussions and demos. I'm not interested in presenting sales pitches. I want to provide in-depth, technical information attendees can put to work immediately on their next project. For me, this is all about training."

Attendees at this seminar will be able to:

  • Learn from experts how to work with high-res images
  • Learn the latest features in Final Cut Pro X that enable 4K editing
  • See the latest in hardware and software focused on high-resolution post-production
  • Discover the challenges and benefits of working with high-resolution media
  • Have plenty of time to ask questions and update skills

"Digital acquisition and file-based workflows are rapidly taking off in Hollywood," said Neil Smith, CEO of LumaForge. "As image resolution and frame rates expand, the demands on system hardware, software and networking also expand dramatically. At LumaForge, we've developed robust and cost-effective solutions based on Apple's technology and FCP X software that is being used today on major motion pictures and television programs. When Larry asked us to showcase what we've learned at his event, we jumped at the chance. The combination of LumaForge's 'best-in-breed' technology solutions with Larry Jordan's 'state-of-the-art' training is the only way to survive in this rapidly changing world of digital content creation and delivery."

In addition to sharing the latest gear, helpful advice, and insider analysis, this day-long seminar also offers exclusive session highlights such as panel discussions from technical experts. Among the keynote presentations and guided discussion topics are:

In-Depth Look at Media Management for High-Res Images in Final Cut Pro X

  • Larry Jordan, President, Larry Jordan & Associates

Real-World Examples of FCP X in High-End Productions

  • Sam Mestman, Chief Workflow Architect, LumaForge

Real-World Workflow and Hardware

  • Neil Smith, CEO, LumaForge

Best Practices for Monitoring, Ingesting and Outputting 4K Video

  • Bryce Button, Product Marketing Manager, AJA
  • Kendall Eckman, Regional Manager, Blackmagic Design

Tracking Media with Keywords and Metadata

  • Philip Hodgetts, CEO, Intelligent Assistance

Best Practices for Storage for High-Resolution Video

  • Mark Anderson, West Coast Channel Manager, G-Technology
  • Jess Hartman, CEO, ProMAX

Best Practices for Archiving Massive Media Files

  • Tim Jones, CEO, TOLIS Group

Learn more about the complete "PowerUp: 4K & Final Cut Pro X" seminar agenda. (

Attendees are encouraged to bring their toughest tech questions and receive helpful assistance, as well as a focused, in-depth look at the latest hardware and software, from the skilled representatives of:

  • AJA
  • Blackmagic Design
  • G-Technology
  • Intelligent Assistance
  • LumaForge
  • Pond5
  • ProMAX
  • TOLIS Group

"Post-production users interested in exploring the possibilities of 4K integration could spend hundreds of dollars and weeks of time tracking down information," Patrick Saxon, Marketing Director for Larry Jordan & Associates said. "This one-day seminar combines a comprehensive, hands-on introduction to the emerging technology of 4K with a very attractive price point. And, as with all of Larry Jordan's seminar events, attendees engage in an invaluable networking opportunity with other industry professionals that can benefit them long after the presentations have ended."

Tickets to Larry Jordan's full-day "PowerUp: 4K and Final Cut Pro X" seminar are $149.00, however attendees who purchase their tickets during the month of October can receive a $20 discount by entering the promo code "EARLYBIRD" upon checkout.

Register for the seminar.


LumaForge, a Hollywood-based IT provider and digital workflow consulting firm specializes in delivering cost-effective solutions to production and post facilities. LumaForge installs and maintains HD, 2K, 4K and 6K capable systems, storage and networks for film and television productions seeking a fast, simple and cost effective way to process, store and share digital camera files. Optimizing hardware, software and workflow to deliver a rock solid ecosystem for content creation and distribution, LumaForge builds on what you have, to deliver what you need. Combining the most cost-effective IT with the most reliable workflow, LumaForge simplifies your choices and maximizes your efficiency.

Visit the LumaForge website. (


Larry Jordan & Associates, Inc. is led by Larry Jordan, an industry veteran with more than 35 years’ experience in professional video editing and production. His expertise and easy-to-follow teaching style is an invaluable resource for video and film editors around the world, of all levels of experience. Whether you are just beginning to learn the ins and outs of video editing, or you're looking for advanced techniques, Larry Jordan & Associates provides one of the web's most comprehensive resources for tips, support and instruction on a variety of video editing software.

Visit the Larry Jordan & Associates website. (

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Patrick Saxon, Sales & Advertising
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