Yatra Collection makes its runway debut at three fashion weeks this season.
It’s humbling to look at the line-up this season knowing we get to celebrate fall fashions at events across the east coast and with women who are using fashion as a way to color their world and support causes important to them.
New York, NY (PRWEB) October 15, 2013
The Yatra Collection will showcase its classic designs and unveil its newest hand-crafted ladies accessories and designer clothing at a series of fashion events along the East Coast this fall and winter.
"It’s humbling to look at the line-up this season knowing we get to celebrate fall fashions at events across the east coast and with women who are using fashion as a way to color their world and support causes important to them," said Gayatrai Khosla, who co-founded the Yatra Collection with long-time friend, Rati Bahadur.
The Yatra Collection is a private designer label based out of New York, NY and Yorktown, Va. Yatra Collection unveils several new collections each year, all of which are handcrafted by artisans in India.
"Nearly every event we are taking part in this season embodies our drive to promote fashion with a social mission," Khosla added. "The events where you’ll find Yatra this season are also fundraisers for education, child welfare, cancer research and more."
The Yatra Collection fall and winter 2013 line up will include:
- St. Christopher’s Fall Festival Marketplace in Richmond, Va. Oct. 18 and 19.
- Junior League of Raleigh Shopping Spree in North Carolina Oct. 23-27.
- Junior League of Tampa Holiday Gift Market in Florida Nov. 8-10.
- Dress Code in Greensboro, N.C. on Nov. 20.
- Junior League of Greenwich and The Enchanted Foreest in Connecticut Nov. 22-24.
- Junior League of Hampton Roads private trunk show in Newport News, Va. Dec. 3.
- The Colony Club Christmas Boutique in New York City Dec. 5 and 6.
- St. James Holiday Boutique in New York City on Dec. 8.
Yatra Collection enters the heart of the fall season following their debut at fashions weeks Martha’s Vineyard, Chattanooga and Virginia.
"It was a thrill to see Yatra Collection on the runways of these elite fashion weeks," said Bahadur. "But more than that, it was humbling for us to be part of such high profile events raising money for causes that touch so many of the women who wear Yatra."
A portion of the Martha’s Vineyard Fashion Week proceeds supported Angel Flight North East, which transports patients and families to hospitals nationwide.
Chattanooga Fashion Week, a growing hot spot for the latest trends in fashion and up and coming designers, brought broader awareness and funds to Autism Speaks.
VA Fashion Week in Williamsburg and Virginia Beach, Va. helped raise money to support awareness of and research into breast cancer through The Bra-ha-ha.
About the Yatra Collection: Fashion with a Social Mission
Long time friends since they were together at boarding school in India, Gayatri Khosla and Rati Bahadur knew that they would one day merge their creative interests in fashion and design to create their own label. Their complementary styles, interests and expertise have allowed them the freedom to bring the vibrancy and exclusive hand-craftsmanship of India to the western shores.
Yatra means journey, or procession. And that’s what the collection has been for Khosla and Bahadur. They design and work with high-end artisans to put together a collection a few times each year. They travel to India and immerse themselves in the chaos, and the vivid abundance of exquisite craftsmanship of artisans, two aspects that exist side by side and are so typical of India. It is in India that the designs come to life.
The Yatra Collection focuses on simple silhouettes, classic pieces and perfect tailoring. Featured pieces include hand-dyed pashmina stoles with suede fringe, natural stone jewelry crafted by hand, sari-inspired shirts, hand-beaded tunics and more.
Learn more about the Yatra Collection at http://www.yatracollection.com. A limited selection of Yatra Collection items are available for purchase online.
Interested in featuring Yatra Collection in a boutique or upcoming fashion event? Contact Yatra Collection at yatratrunkshow(at)gmail(dot)com.