The new space is being designed as a showcase for Napoleon Fireplaces exclusively.
Vernon Hills, IL; Chicago, IL (PRWEB) October 14, 2013
Fireplaces Plus, the leading provider of premium quality fireplaces and accessories in the Chicago area, will soon double the amount of showroom space at their retail headquarters in north suburban Vernon Hills.
The move coincides with the exclusive specialty retailer’s steadily growing sales of Napoleon Fireplaces, North America’s largest privately owned manufacturer of high-end wood and gas fireplaces and related products.
“We simply were running out space,” Fireplaces Plus founder and owner Neal Kaplan said of his existing 500 sq.ft. showroom at the far east end of the Fashion Square Shopping Center in Vernon Hills. “So when another spot opened up in the same block of shops, we grabbed it.”
The new space, also 500 square feet, is two doors south of the original Fireplaces Plus. So while it effectively doubles the total amount of showroom floorspace, the two spaces are distinct from each other, with separate entrances about 40 feet apart. Which Kaplan sees as a positive.
“The new space is being designed as a showcase for Napoleon Fireplaces exclusively,” he said. “Displays will all be full in-wall installations of actual fireplaces, so customers can get a vivid idea of what each one really looks like. And because nearly all of our accessories will remain in the original space, the the new showroom floor will be wide open and inviting to customers."
An official opening date for the new location has yet to be announced, but Kaplan anticipates it will occur in early autumn – the earlier the better.
“October is the month when business really begins to pick up, so we want to be ready,” he said. “We’re totally committed to bringing you the very best in fireplace styles and designs, materials and technologies. Our decision to expand is just further proof of that commitment.”
Founded in 1992, Fireplaces Plus has long been the Chicago area’s single largest source of fireplaces and accessories, offering the very best in custom fireplaces, installation and service. The company’s retail headquarters is located at 700 N. Milwaukee Avenue, on the southwest corner of Rt. 60 and Rt. 21 (Townline Rd. and Milwaukee Ave.) in Vernon Hills; a second outlet is located in Chicago’s River North neighborhood at 200 W. Ohio St. For more information, visit http://www.firesidecollection.com or call Fireplaces Plus at 847.549.6700.