Network for Good’s Good Card® Empowers HP Employees

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Case study showcases how HP uses charity gift cards to reward employees and incentivize volunteering.

Network for Good's HP Good Card Case Study

[T]his study explains how other companies can use a program like this to both unleash the generosity of their employees and foster brand loyalty.

HP, the world’s largest technology company focusing on product innovation for the cloud, security, and big data, uses Network for Good's Good Card® to reward all-star employee volunteers. HP has a history of civic engagement embedded into its employee volunteering programming. HP gives employees who have met their quarterly volunteering goals a Good Card worth $50 to spend as a donation to any charity.

More than a tchotchke, this card allows employees to support causes with personal meaning to them, fostering connection and loyalty to HP. Plus, “The reward fits the deed,” remarks HP Group Site Program Manager Valerie Lane.

“We’re excited to release this Good Card case study because it showcases two things HP's known for: innovation and giving back,” said Bill Strathmann, CEO of Network for Good. “Plus, this study explains how other companies can use a program like this to both unleash the generosity of their employees and foster brand loyalty.”

Network for Good’s Good Card® is an easy way for companies to incorporate charity into employee rewards. From Hewlett-Packard (HP) to Liquidnet, companies big and small use these charity gift cards to foster employee engagement.

Network for Good is the leading donation processing platform in the United States, having processed nearly $1 billion in donations since its founding post 9/11 by AOL, Cisco, and Yahoo!.

Key case study findings include:

  •     Seamless program integration. The Good Card program was easily embedded into HP’s corporate social responsibility portfolio. Adding this program wasn’t onerous—it streamlined employee reporting hours.
  •     The reward fits the deed. Employees who are already active volunteering in their local communities appreciate receiving a product that allows them to give back to charity again.
  •     Leveraging volunteer data furthers community development. Giving employee volunteers a reward encourages them to log their hours, providing HP with valuable data.

Read the full HP Good Card case study here.

For more information, visit

Network for Good works with companies to implement effective cause initiatives powered by our proven donation platform. Network for Good also helps nonprofits raise funds for their missions through simple, affordable, and effective online fundraising services and free training programs. Network for Good has processed nearly $1 billion in donations for more than 100,000 nonprofits since our 2001 founding by AOL, Cisco and Yahoo!.

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Allison McGuire
since: 11/2011
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Network for Good
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