Nonprofit and Fundraising Direct Mail Leader Production Solutions Announces Launch of New Digital Marketing Division
Washington, DC (PRWEB) October 15, 2013 -- Production Solutions has announced the launch of a new digital marketing division: PS Digital.
“We created PS Digital to fill a growing need in our industry for effective digital and email execution with an experienced approach to customer service,” said Greg Albright, Co-Founder and Chief Communications Officer for Production Solutions. “We found that most of the nonprofit marketplace doesn’t have the scale or resources to incorporate email services into their internal operations...we fill their needs for that outside expertise. PS Digital brings Production Solutions’ depth of experience and best practices in direct mail production management [print] and applies that standard of excellence to digital [online] marketing. Our main goal is to provide that one-stop-shop for our clients’ print and online direct marketing needs.”
PS Digital clients report a solid offering and substantial return. Washington, D.C.-based nonprofit, Food & Friends launched a first-ever summer “food drive” direct mail campaign under the fundraising counsel of Ann Monnig, Principal of AEM Consulting Group. Monnig worked on behalf of Food & Friends with PS Digital to execute an integrated email component to the direct mail campaign that exceeded expectations. Monnig recounts, “The email timed perfectly and tied in thematically to the direct mail piece which helped Food & Friends raise an additional $15,000 in funds toward their summer direct mail campaign…at a time when fundraising typically slows down, not speeds up.”
Nonprofit digital marketing veteran, Leah Ibraheem has been named Senior Digital Services Manager for PS Digital. Ibraheem oversees the integrated email campaign execution and analytics services. “The focus of our core services is on email marketing campaigns, but PS Digital is piloting a wide variety of digital campaign models for both commercial and nonprofit clients, including multi-channel marketing campaigns and comprehensive execution plans,” Ibraheem noted at a recent Direct Marketing Association of Washington (DMAW) workshop.
Production Solutions first showcased the new PS Digital division at the Bridge to Integrated Marketing and Fundraising Conference (http://www.bridgeconf.org) in August to an industry audience of over 1600 attendees.
About Production Solutions and PS Digital
Located in Tyson’s Corner, Virginia, in the National Capital Area, Production Solutions is one of the nation’s largest independent production management and program execution firms. Print, digital and integrated marketing solutions are the primary offerings, with strategic support for a wide variety of agency, nonprofit and commercial clients provided within the scope of their practices. PS was founded over 27 years ago as a spin-off from a fundraising firm founded by Roger Craver, industry innovator and editor of The Agitator. Production Solutions has evolved from pioneer to leader, providing the model of direct marketing production management that offers an aggregate of integrated digital marketing and strategic email production services. For more information please visit: http://www.productionsolutions.com.
Susan Greco, Production Solutions, +1 (703) 734-5700, [email protected]
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