Giordano Beauty Opens: Beauty Shopping With an Expert

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Renowned beauty expert Susan Giordano, a favorite of magazine editors and Hollywood stars, is the expert in residence at the Giordano Beauty boutique. She created her eponymous line of cosmetics with one mission in mind: to demystify the process of beauty while making her services available to any woman who wants to look her absolute best.

Susan Giordano at the Giordano Beauty Boutique in Hastings

Susan Giordano

"I don't think most women realize their beauty potential. I am here to show you that with the right choice of product and technique, beauty doesn't have to be so complicated. Really."

Remembering the beauty shopping experience of her youth, Susan Giordano set out to bring some glamour and intimacy back into the picture. "There was something missing in the beauty shopping experience. It has been relegated to big box stores and overcrowded cosmetics counters. Customer service is practically non existent and you find yourself subjected to sales tactics and a lack of beauty and product knowledge".

With over 20 years in the beauty business and a client list that reads like a Who’s Who of fashion and celebrity, Susan Giordano is frequently called upon to make runway trends more accessible to today's woman. "I don't think most women realize their beauty potential. I am here to show you that with the right choice of product and technique, beauty doesn't have to be so complicated. Really."

The Giordano Beauty boutique opened quietly just over a year ago with a full selection of makeup, skin care, bath & body and fragrances. Within months, it caught the attention of Allure magazine and WWD's Beauty Inc. who named Giordano Beauty as an emerging company to watch.

Come shopping with an expert and forever change the way you look at beauty.

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Susan Giordano
susan@giordanobeauty.com
914-693-2187
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