Toronto, Ontario (PRWEB) October 11, 2013
There is a definite gap between Canada’s altered cultural population and how Canadian businesses reach the population through marketing. Content seems to be ineffective and mono-targeted, despite there being a definite need to reach beyond the mainstream and target certain ethnic groups more effectively.
One Million Acts of Innovation has created a “Multicultural Program” in its current “Flourish” series to accommodate the needs of businesses trying to better reach ethnic communities. University and college students of varying cultures and ethnicities form groups and are provided to businesses struggling to reach these target markets. The goal is for these students to understand the messages that will attract these niches more effectively, through the use of social media. They not only use the regular social media tools that are utilized on a daily basis such as Facebook, Twitter and so on, but are also trained on ethnic specific social media platforms such as Weibo and RenRen.
“With the use of our multi-cultured student teams, Flourish can better help you reach out and associate with consumers of varied ethnicities,” Co-Founder of One Million Acts of Innovation, Taimour Zaman explains.
Listen to students of the Flourish program explain how they can help you: http://vimeo.com/73469873.
To use the multicultural service in your business visit: Flourishsocialmedia.net.
About One Million Acts of Innovation
One Million Acts of Innovation is the world’s first global (not-for-profit) innovation organization that speeds up acts of innovation. It does this through “Ideation, Access and Funding with existing innovation groups, academia, governments and businesses.” The goal of Flourish is to improve the National Employment Rate by introducing Canadian youth into companies to apply social media techniques that will increase revenue. The end hope is to both grow small and medium sized businesses and introduce students into the Canadian job market.