New York, NY (PRWEB) October 15, 2013
Smarp, the real-time social celebrity spotting company, saw its web traffic multiplied by 10 over the last six month to exceed 1 million per month visits in September 2013. Over the same period, the number of unique visitors grew from 100,000 to over half a million (Source Quantcast). “We have been experiencing a tremendous growth of our traffic in the past few months," said Smarp Founder Didier Frantz. “Users have also been returning more frequently and getting more engaged. The market validation of social spotting has been truly remarkable,” he added.
Social spotting is using Natural Language Processing (NLP) to geo-tag web postings (e.g., Twitter or Facebook feeds) and produce structured celebrity spottings. Smarp proprietary NLP technology, that extracts celebrity names and locations contained in a text, remains an unmatched tool for providing large volume of real time sightings.
Over 9,000 celebrities were spotted at least once during the past three months with the Top Five –Rihanna, Justin Bieber, One Direction, Beyoncé and Lady Gaga– representing less than 5% of all sightings. Da Silvano and Sons of Essex in New York, and Boa Steakhouse and Giorgio Baldi in Los Angeles are celebrities’ favorite restaurants, while XS Nightclub Hakassan and Tao in Las Vegas are among their top party places.
Smarp continuously improves the service and recently launched a new web interface with a stronger emphasis given to photos of celebrity sightings and increased sharing functionalities. In addition, Smarp significantly enhanced its NLP algorithms, therefore improving the geo-tagging accuracy by 50%.
Smarp is expecting the traffic to pursue its growth over the next twelve months while keeping on improving user experience and increasing the volume and quality of its sightings.
Smarp is a New York-based company that provides the world’s first and only real-time celebrity social spotting service for mobile and web users. Smarp allows consumers to know, on a real time basis, where celebrities are throughout the world. Whenever and wherever someone reports seeing a celebrity that feed is automatically analyzed and geo-tagged and published on Smarp sites and mobile app. Smarp is currently available for iPhones on the App Store and the web at http://www.smarp.com.