Bully’s Performance to Expand through Indiegogo

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Bully’s Performance launches an Indiegogo campaign to help them expand their business.

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Bully’s Performance specializes in performance modifications, appearance modifications, lift kits, lowering kits, wheels and tires for American made cars. They focus on having the lowest and best price for their parts. If a customer finds a lower price, most of the time, Bully’s Performance can beat it.

They are an authorized Magnaflow and K&N dealer; they have over 5,100 items from the Magnaflow catalog, one of the biggest exhaust manufacturers for aftermarket exhaust systems and componets, and over 7,100 items from the K&N catalog, one of the biggest air filter, and aftermarket air intake system manufacturers. In addition, they have access to over 1,500 other manufacturers’ full catalogs.

As of right now, most of the items they have available aren’t listed on their website. However, it is one of the goals that can be accomplished with the success of this campaign.

With a successful Indiegogo Campaign, Bully’s Performance will be able to:

  •     Allow the founders to quit their day jobs and focus 100% on the company
  •     Hire up to 3 more full time employees (They already employ 1 full time employee that gets to work every day from the comfort of his home)
  •     Expand into the Chevy, Ford, and GMC markets
  •     Update the website in terms of ease of use and upload their entire inventory catalog
  •     Update their mobile site to better represent their main desktop site.
  •     Run sponsorship contests to support other car/truck enthusiasts

Bully’s Performance has made a big impact so far in their niche since starting in November 2012 and their personable approach is what makes them stand out from other companies. “We don’t ever push anyone. If you need a part that we don’t have, we will happily tell you where to go to get the part at the best price. Our ultimate resolution is to help the customer,” says co-Founder Jeremiah Hinkle. “We’re not just people who sit behind a keyboard all day. We’re the people who are commenting in enthusiast forums giving advice and going to the car shows to see what people have done.”

They are now mentioned on 7 enthusiast forums and have a loyal fan base. “We’ve had customers who have gotten a crack in their windshield or window and had it replaced then when they realized our sticker wasn't there call us up and ask us to send them a new Bully’s Performance sticker. They don't do this because we ask them to they do this because they want to,” said Hinkle.

With a successful campaign, Bully’s Performance can reach its maximum potential. To support their Indiegogo campaign go to: http://www.indiegogo.com/projects/bully-s-performance-online-expansion/x/4916896

You can also see what they are all about at their website http://bullysperformance.com. Or visit them at their Facebook and Twitter.

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Jeremiah Hinkle

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@BullysPerf
since: 07/2013
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