People don’t want to buy from anonymous sites and they want to know who is behind the site. ~ James Martell
Vancouver, British Columbia (PRWEB) October 11, 2013
Google has created many different services to try and help websites earn visibility on the web and one of the newer services to help do just that is Google Authorship.
With Google Authorship still relatively unknown to the world, the latest edition of Affiliate Buzz sees James and Arlene Martell explore the reasons why many people would want to set up their Google Authorship profile. Having spent the last 15 years involved in internet marketing, James and Arlene are now veterans in the industry and also run a series of different courses to teach keen entrepreneurs about how to be successful using online marketing.
With there being thousands of websites dedicated to similar topics, it has meant that some original web content can either be stolen or misused at any time. However, the idea behind Google Authorship means that the author’s pictures and profile appears next to a result that they have created. By having their photograph on the page, it shows who the author is and proving that each article is original and unique.
"People don’t want to buy from anonymous sites and they want to know who is behind the site. So, the more front and centre you can be, the higher the conversion rate," explains The School of Internet Marketing VP of Business Development James Martell.
During the podcast, James and Arlene will discuss just what Google Authorship is and how it appears to browsers on the search results pages. Business owners will also discover how using Google Authorship can help establish themselves as an online authority on the subject and how it can link back to other content they have created throughout the web.
It’s features such as Google Authorship that are giving online entrepreneurs the chance to really establish themselves on the Internet and help make turn themselves into one of the top names in their entire industry.
Listen to the podcast here:
About The School of Internet Marketing
The School of Internet Marketing allows business owners to take control of their web presence in order to develop new leads and customers. The School works to empower business owners with the understanding that a little education can go a long way. It offers a variety of 100% web-based courses for small business owners wanting to learn how to market their business online for just $47 per month. Visit http://www.theschoolofinternetmarketing.com for more information
Contact: James Martell, VP of Business Development
Clearbrook Web Services, Inc/The School of Internet Marketing
Phone: (604) 535-6352