What sets us apart from other food-content sites is our focus on video.
(PRWEB) October 11, 2013
Joe Langhan, co-founder of Food Network, has announced the launch of a new website called Cook123, which he claims will inject new energy into the online food-content space.
Cook123 offers over 100,000 recipes that emphasize today's culinary criteria of local ingredients, sustainability and nutritional awareness, as well as recipes that cater to a wide variety of dietary needs. Cook123 additionally owns one of the largest drinks archives on the web, with nearly 13,000 recipes.
"It's difficult to distinguish yourself in this industry. Everyone has a ton of good recipes. But what sets us apart from other food-content sites is our focus on video," says Langhan. "We have some of the best chefs from around the country helping you prepare some really great food," he continues. Indeed, Cook123 boasts over 1,000 broadcast-quality high definition videos featuring celebrity chefs and contestants on culinary shows like Hell’s Kitchen.
"We also have a strong focus on data analysis," adds Chief Technical Officer Ted Chan, who also has an impressive track record of successful startups. Cook123 is based in Cambridge, MA, near MIT and "we are fully taking advantage of this connection to provide a unique personalized user experience," says Chan.
Cook123 aims to grow its online presence by developing a robust online community of user-generated content, as well as continuing to improve its offerings in the diet and recipe analysis space.
Cook123 is owned and operated by Media Program Network, Inc., a privately held content company created by media and Internet professionals, including veterans of the newspaper business and founders of The Food Network & Wine TV.