Toronto, Ontario (PRWEB) October 12, 2013
Defunkd, an online boutique marketplace which deals solely in true vintage t-shirts, has released a comprehensive infographic detailing the proper etiquette for anyone who wears band tees. Prompted by a flooded market for band t-shirts and their own research, the Defunkd Vintage T-Shirt Collective hopes to nudge those wearing these tees to know what's on their torsos.
"Based on our survey, only 54% of those wearing band tees could answer very simple questions about the band. These t-shirts have been over-licensed by artists, over-produced by chains and offered at ridiculously low prices," says James Applegath, founder of Defunkd.com.
"In the 1970s and '80s, obtaining a t-shirt with your favorite artist wasn't as easy as it is today. Most of the time those garments were purchased for a premium at a concert, worn to death and then stashed away in a drawer for 20 years for sentimental reasons. But times have changed," Applegath adds.
According to Defunkd's survey, 40% of the participants unable to prove basic knowledge of the band were under the age of 20.
"Today, band tees have become disposable wardrobe items, rather than the badge of honor they once were. Now the influence of fashion, friends and celebrities outweighs the music," says Applegath.
Defunkd's definitive infographic also offers basic guidelines for how to wear a band tee and outlines situations when it's inappropriate to put one on. Surprisingly, it states that sporting a band t-shirt at a concert is mostly a faux-pas. This notion has become highly debatable across the Web; many insist - if you're at the band's show, it's obvious you're already a fan, so a t-shirt is overkill.
Applegath also admits there are exceptions for every rule: "If the t-shirt in question is 15-years-old or more, then it's an homage to the band and evidence you've put considerable effort in your choice of attire."