360mobile gives our retail associates the information they need to better address customer questions and concerns, and lets prospective customers make an informed decision while in the store, effectively turning showroomers into buyers.
Ottawa, Canada (PRWEB) October 11, 2013
360pi today announced that RIS News has named Best Buy Canada as a winner of the 2013 RIS News Fusion Awards for its demonstrated excellence in cross channel customer experience. Presented at the RIS News Cross-Channel Retail Executive Summit, the awards recognize retail companies that are leaders, successful performers and technology innovators, specifically in the area of cross-channel excellence and fusing IT solutions with business strategy.
The panel of judges have recognized initiatives that use innovative technology to effectively promote cross-channel customer activity, leading to enhanced customer experience, greater linkage of retail sites and communication channels, and achievement of strong business performance benefits. Best Buy Canada, through its new mobile price intelligence initiative powered by 360mobile, is combatting showrooming by empowering store associates with real-time access to competitive price and product information on the sales floor. During interactions with customers, associates can check competitive product pricing and availability information on any web-enabled device to effectively respond to price-match requests including suggesting product alternatives, serving to drive in-store conversions, revenues, and margins.
“360mobile gives our retail associates the information they need to better address customer questions and concerns, and lets prospective customers make an informed decision while in the store, effectively turning showroomers into buyers,” said Sean Wilson, Vice President of Merchandising Operations, Best Buy Canada.
“Best Buy Canada continues to make giant strides towards tackling showrooming behavior and improving the customer shopping experience with 360mobile,” said Alexander Rink, CEO, 360pi. “We’re excited that RIS News recognizes Best Buy Canada’s innovative mobile price intelligence strategy, and we look forward to continually building on that excellence.”
360pi helps top retailers compete and win in an increasingly price transparent environment. 360pi actively monitors millions of products from hundreds of retailer websites and delivers price intelligence for exact and similar matched products with unprecedented accuracy. 360pi’s retail clients benefit from real-time visibility into the market and full awareness of the competitive pricing landscape to “right price” to consumers. Ultimately, 360pi’s customers make smarter pricing decisions that drive increased conversions, revenues, margins and customer loyalty.
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Ketner Group PR + Marketing (for 360pi)