Albany, New York, USA (PRWEB) October 14, 2013
The reason for the inception of gluten free products is the fact that gluten rich food is known to cause a disease known as celiac disease. It’s a condition wherein the patient’s immune system gets auto-triggered when they consume foods containing gluten. There is no medication available currently to cure this disease and the only way possible to avoid it is to switch to a gluten free diet. The gluten free products are experiencing a substantial growth due to various health benefits associated with it.
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The conviction that gluten free products are healthier than conventional products is one of the major factors influencing the growth in market of gluten free products. Easy availability of the products in retail stores, supermarkets, food-malls is also a factor for its increasing market. Gluten free products can be segmented on the basis of types which include gluten free breakfast cereals, flour, bakery and snacks.
Gluten free products can also be segmented on the basis of sales channel management. Natural sales management is one of the key sales channels used by industry participants to sell their products. It includes standalone health food stores and natural food chain. Conventional retailers including grocery, drug store, mass merchandiser, club store etc. formulate another important sales channel. North America and Europe are the largest manufacturer of gluten free products followed by Asia-Pacific and ROW. North America and Europe also dominates the demand for gluten free products.
Some of the key manufacturers of gluten free products include H.J. Heinz Company, Alara Wholefoods Ltd, Big Oz Industries Ltd, Kellogg Company, Domino's Pizza Inc., Glutamel and Hero Group AG among others.
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