YachtWorld Launches Updated Website for Galati Yacht Sales

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Galatiyachts.com offers new, immersive consumer experience.



Since the launch of the site, we have seen a dramatic increase in not only web traffic, but also generated leads and sales.

YachtWorld, the online marketing partner of brokers worldwide and part of Dominion Marine Media, has announced the launch of Galati Yacht Sales’ newly redesigned website, galatiyachts.com. Stunning imagery, streamlined navigation, boating resource articles, and quick access to yachts for sale make galatiyachts.com the preferred destination for yacht buyers and yachting enthusiasts.

Galati Yacht Sales, seller of both new, pre-owned and brokerage yachts, is one of the largest dealer/brokers in North America. With hundreds of boats for sale, allowing boat buyers to easily peruse available inventory was paramount in the new design. Sections for new yacht models, brokerage yachts for sale, and deals and specials have made it easier than ever for buyers to find their next yacht.

The new Customer Tools tab keeps customers engaged with the Galati team and helps users prepare for their next boat purchase. They will also find the Yachting Articles and Blogs sections full of boat reviews, event information, and exclusive updates from Galati’s manufacturer partners.

With nine locations, a powerful yet flexible website solution was needed to meet Galati’s needs. Built with YachtWorld’s proprietary content management system, Galati Yacht Sales can now update more than 1,500 pages of web content quickly and easily. Additionally, seamless inventory integration via BoatWizard, YachtWorld’s inventory management tool, allows Galati to manage its inventory in a central location.

“We initially picked YachtWorld as our website partner because of the ease of managing content and automatic inventory integration from BoatWizard, but we ended up being most pleased with the stunning design their team created,” said Darren Plymale, vice president of Galati Yacht Sales. “Since the launch of the site, we have seen a dramatic increase in not only web traffic, but also generated leads and sales,” Plymale said.

“We were excited for the opportunity to build Galati’s new website,” said Ian Atkins, senior vice president for YachtWorld. “The Galati team challenged us to create a website that engages visitors visually while maintaining focus on their inventory for sale. I’m extremely pleased with what we’ve created for the new galatiyachts.com,” added Atkins.

About Galati Yacht Sales
Our mission is to consistently exceed the expectations of our customers. Galati Yacht Sales maintains a team in excess of 150 members who all take great pride in their ability to deliver our mission statement. The commitment to our customer by every member of Team Galati has contributed to our being recognized annually by our manufacturing partners as the “top performer” in both sales and service of their brands. Galati Yacht Sales has 9 locations spanning the Gulf Coast from Florida to Texas as well as Michigan and Costa Rica. Galati Yacht Sales was named the number one dealer in North America by Boating Industry for 2007 and 2008 and is now a member of the Boating Industry Hall of Fame.

About YachtWorld
YachtWorld is the single most powerful and effective global marketing solution for yacht brokers worldwide. With more than 125,000 brokerage boats offered by more than 2,400 yacht brokerage houses and 10,000 individual yacht brokers in 143 countries, YachtWorld.com receives nearly 2.5 million global visits by boating enthusiasts each month. YachtWorld provides a complete suite of online marketing services for its yacht broker members through BoatWizard and SoldBoats.com, their proprietary back-end tools. Headquartered in Seattle, Washington, YachtWorld has European headquarters in the United Kingdom, with sales and customer service representation in Australia, France, Germany, Italy, Holland, Turkey and Estonia.

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Kerry Keller
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