Boston, MA (PRWEB) October 11, 2013
Digital marketing. Advertising. SEO. Engagement tools. Inbound. Crowdsourcing. These are the terms and disciplines typically associated with today’s advanced marketing ecosystem. What’s not on this list? PR. Why? Is there not a marketing discipline more prepared to deliver messaging to myriad audiences and through any number of channels? Public relations is about communicating. What PR is accomplishing today, and the power it will wield in a truly converged PR world in the coming years, is only beginning to be understood.
At FutureM Boston, on October 17 at 9:30 a.m., a panel of marketing and communications executives will debate if PR is marketing’s future. Panel moderator Aarti Shah, senior editor, The Holmes Report, will be joined by speakers:
- Brian Carr, VP of marketing, Springpad
- Christian Megliola, director of public relations and social strategy, Connelly Partners
- Mark O’Toole, managing director, PR & content marketing, HB Agency
- Tim Reeves, principal, allen & gerritsen
- Anne Weiskopf, VP of business development, Digiday
“Businesses need a new PR model that integrates the right messages, with the right media, in the right channels, essentially becoming media companies for their prospects and customers,” said Mark O’Toole, managing director, PR & content marketing at HB. “In my opinion, an evolved approach to PR delivers on the promises of both inbound and outbound communications. I’m looking forward to hearing what my fellow panelists believe.”
About FutureM Boston
Known as the must-attend event for discovering what's next, MITX's FutureM brings together marketing and technology innovators to contemplate and celebrate the future of Marketing. FutureM is about Marketing with a capital M - integrating traditional marketing, digital marketing, R&D, product development and all other parts of an organization that impact customer engagement and purchasing decisions; all hosted at the Hynes Convention Center in Boston.
About HB Agency
Founded in 1999 as a business-to-business integrated marketing agency, HB’s public relations and creative services have earned national recognition through Bell Ringer Awards from the Publicity Club of New England, Telly Awards, Communitas Awards and a Summit Marketing Effectiveness SIA Award. Clients experience core values and skills at HB: honesty and candor underlie tough conversations; creativity informs every initiative; expertise with complexity and deep B2B immersion enables skilled and influential communication to audiences. To learn more about HB’s branding, marketing and public relations expertise, please visit http://www.hbagency.com, or call (781) 893-0053.