“Being chosen as Best Health Care PR/Marketing Agency validates that our unique approach works. We operate differently than a typical agency because our team functions like an actual newsroom,” said MediaSource president Lisa Arledge Powell.
Columbus, Ohio (PRWEB) October 14, 2013
Media relations and content production firm MediaSource has been named 2013’s Best Health Care PR/Marketing Agency by communications industry powerhouse Ragan Communications.
MediaSource was chosen as the top agency in Ragan’s 2013 Health Care PR and Marketing Awards, which drew hundreds of entries from around the world.
Based in Columbus, Ohio, MediaSource is known for consistently delivering top tier media coverage for major hospitals and health care brands by using a brand journalism approach and functioning as their clients’ news organization.
In recognizing MediaSource for this honor, Ragan Communications had this to say about the award-winning agency:
“The PR pros at MediaSource aren’t interested in spamming reporters with press releases. Instead, they’re figuring out ways to make it easy for reporters to come to them and their hospital clients.
For one thing, the agency doesn’t just take information and plug it into a template for press releases. It partners with hospitals to find the best stories, figures out who the audience is, and determines how to best present that story.
And once the story’s finished? It goes into the company’s MediaSourceSHARE Multimedia Newsroom, a tool built by former journalists who know what reporters really want when it comes to seeking out information, photos, links, video, and audio for their stories. All that innovation makes MediaSource the winner of the Best Health Care PR/Marketing Agency category in Ragan’s 2013 Health Care PR and Marketing Awards.”
Now in its 15th year of business MediaSource recently expanded its approach beyond amplifying clients messages across earned media to include company-owned channels.
“Being chosen as Best Health Care PR/Marketing Agency validates that our unique approach works,” said MediaSource president Lisa Arledge Powell. “We operate differently than a typical agency because our team functions like an actual newsroom. We dig deep to uncover and tell the best stories and then we have the media relationships and tools to make sure the story gets attention,” she said.
The firm routinely lands client stories in national media outlets such as NBC’s Today Show, CBS This Morning and USA Today. One of the firm’s most recent client projects was the breakthrough Google Glass surgery performed at The Ohio State University Wexner Medical Center.
Other top healthcare clients include Nationwide Children’s Hospital, the American Society of Plastic Surgeons and National Jewish Health.
With a team of trained journalists, media relations professionals and multimedia producers under one roof -- and now a “best agency” award -- MediaSource appears to be positioned as the PR/content marketing firm of the future.
MediaSource is a media relations and content production firm that specializes in brand journalism tactics. From news media coverage to consumer video tactics, MediaSource partners with the nation’s top hospitals and corporations to get their message to targeted audiences. MediaSource is best known for delivering brand buzz by amplifying messages across both earned media and company-owned media channels.