New App Makes Print Textbook Pages Come to Life on a Mobile Device

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Developed by Pearson and Layar, “BouncePages” instantly connects to digital content.


Print textbook pages come to life with today’s launch of Pearson BouncePages. Now available on any mobile app store, this free app allows parents, teachers, and students to instantly launch interactive instructional content directly from a textbook page. The app was developed in collaboration with Layar, the global leader in mobile augmented reality and interactive print.

By simply snapping a picture of a pre-tagged textbook page on a mobile device, students discover interactive content illustrating the concept being taught. Engaging and educational, the interactive content includes friendly characters, entertaining scenarios, and effective explanations of the material. These features personalize student learning and provide interactive tools that allow students to practice what they are learning.

“While there may continue to be a great debate about the future of print textbooks, this new integration of print and digital is illustrative of the ways that these learning resources can be combined to enhance and personalize student learning,” said Pearson’s Senior Vice President Mike Evans. “Imagine a student sitting at home reading a print textbook and with a simple click of her smartphone, she is immersed in a multimedia learning experience.”

Pearson’s enVisionMATH Texas 2.0 is the first instructional program to feature BouncePages in the Student Edition, Grades K–5. Each grade level features 120 pre-tagged lesson pages that instantly change static print pages into an interactive, digital learning experience.

Layar CEO Quintin Schevernels said, "We have already begun to see many students, teachers, schools and universities embrace augmented reality as a helpful educational tool. Partnering with a leading educational company like Pearson is an important step toward bringing the value of augmented reality and interactive print to learning and education."

The free BouncePages app is available for iOS (iPhone®/iPad®) and Android devices on the App Store and Google Play Store.

About Layar
As the world leader in mobile augmented reality and interactive print, Layar is bridging the gap between the print and digital worlds. Layar-enabled interactive print features extra digital content that readers can engage with using their smartphone or tablet. The Layar App for iOS and Android has been downloaded over 33 million times, and over 55,000 publishers are using the self-service Layar Creator platform to create interactive campaigns. Companies like Hearst, Hubert Burda, Sanoma, Gruner + Jahr, Conde Nast, Meredith and TBWA are already taking advantage of Layar’s technology to make their products interactive.

Layar was founded in June 2009, and has offices in Amsterdam, New York and Toronto.

About Pearson
Pearson is the world’s leading learning company, providing educational materials and services and business information through the Financial Times Group. Pearson serves learners of all ages around the globe, employing 41,000 people in more than 70 countries. For more information about Pearson, visit

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