Green Bay, Wisconsin (PRWEB) October 13, 2013
Since the advent of social media networks, the effectiveness of traditional marketing has diminished while digital marketing has seen double-digit increases. Today’s rapidly changing social environment has businesses – especially small - to mid-size companies – struggling to keep pace with the latest trends, tools and platforms. Musial Marketing – Internet Marketing Solutions has responded to the needs of these businesses with the launch of 11 proprietary online courses focusing on successful social media training and digital marketing combined with coaching.
Musial Marketing, which specializes in business strategy and social media training, was founded by veteran marketing expert Julie Musial. After nearly three years of extensive study of online marketing and social media practices, Musial developed – and recently released – highly sought-after social media training courses on: Facebook, Twitter, Pinterest, Google+, Google Analytics, LinkedIn, Video, WordPress, SlideShare, Blogging and YouTube. The courses are now available on the firm’s membership website, http://www.musialmarketing.com. Musial, who is a certified business coach herself, decided to add group and private coaching to the courses to increase individual success rates.
Musial began her expansive career in traditional marketing and advertising. After 20 years of success, she turned her focus to social media training and digital marketing when she realized the field she loved could no longer produce significant ROI for her clients.
Inbound social media marketing and digital media are very similar to traditional media, yet very different. When it comes to business strategy, establishing quality relationships with people in order to get them to know, like and trust you is what marketing is all about. Traditional media focuses on outbound intrusive messages that interrupt the viewer’s media. Inbound social media marketing and digital media focus on creating magnetic content that leaves the consumer wanting to come back for more.
“My experience in business marketing – both online and offline – along with my experience in business strategy is a strong combination,” explains Musial. “The road I traveled to get all of this knowledge took a big investment in time and money. I learned many valuable lessons and made some mistakes along the way; mistakes that I can help my clients avoid. My goal is to make the process of learning online marketing easier for people so they can immediately – and successfully – start to apply what they’ve learned.”
Musial is a certified business coach, marketing consultant, social media strategist, speaker and international author of “Advertising Evolution – Making Sense of the Marketing Options in Today’s World.”