Peer-to-Peer Digital Marketplace reKiosk Runs Massive Def Leppard Promotion

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To coincide with the October 22 release date, 1500 promotional codes of Viva Hysteria, the brand-new live performance of the legendary Def Leppard album, were distributed to DJs and radio stations across the country.

reKiosk – the new ecommerce marketplace positioned to change the way people buy and sell digital media – just has added another major artist to their catalogue. To coincide with the October 22 release date, 1500 promotional codes of Viva Hysteria, the brand-new live performance of the legendary Def Leppard album, were distributed to DJs and radio stations across the country. The album, released by Frontiers Records, was the first time ever the band recorded the multi-platinum album from start-to-finish. Leading up to the release of the record the live concert was also shown in select cinemas around the country.

Def Leppard joins other notable acts on reKiosk such as William Shatner, Julian Assange, and indie rockers The Lumineers and several thousand independent authors and musicians who are looking for new ways to distribute digital media. By providing a simple, easy and convenient platform to sell and share digital items, reKiosk is hoping to capitalize on the growing sentiment among artists that creativity cannot survive in the current digital landscape dominated by box stores, streaming services and piracy.

Viva Hysteria is reKiosk's second project with digital music powerhouse The Orchard. The Orchard is known for its early entrance into the digital distribution market and has become one of the biggest players in the field. In the coming weeks, they will also be using reKiosk to run special promotions and distribute free copies of albums to radio stations, giving fans and bloggers the tools to buy and promote these albums and turning them into a digital sales force. reKiosk has a unique structure that lets fans become 'retailers' simply by sharing or promoting an album or ebook– the platform rewards this sharing with 25% of the total sale price. Aaron Ford, interactive marketing director for the Orchard said, "with a multifaceted project and an extensive marketing plan across multiple platforms, we needed to engage core fans the way those fans deserve to be engaged. reKiosk stepped up with a very elegant solution for us to accomplish multiple goals - bridging the gap between traditional and new media.”

For additional information on the Def Leppard release, the promotion, or to book co-founders Darya Isham or Aziz Isham, please contact Fizzy(at)rekiosk(dot)com. You can also check out reKiosk.com/how_it_works to learn more. I look forward to hearing from you.

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Fizzy Ardalan
reKiosk
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since: 05/2012
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