SmartSource Fall Edition Delivers a Personalized, Contextualied Customer Experience Across Marketing Channels

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Latest version of its Multi-channel Campaign Management Platform unifies email, social, mobile, web and offline channels.

SmartSource, a leading B2C and B2B email and marketing automation software-as-a-service provider and a wholly owned subsidiary of Extraprise Group, today announced the immediate availability of SmartSource’s Multi-Channel Campaign Management Platform, Fall Edition. The latest version of SmartSource’s highly scalable and reliable platform adds significantly expanded multi-marketing channel support across email, social, mobile, Web, PURL, print and call center. Additionally, the SmartSource Campaign Calendar will now support each of the new channels and provide an integrated view of campaigns in a day, week, and month format, including filtering for more precise views. The SmartSource Multi-Channel Campaign Management Platform, Fall Edition is available immediately.

“The combination of integrated marketing channels with our broad and deep marketing automation and API support means that our marketing service provider (MSP), agency, and software vendor partners can create highly personalized and contextualized customer experiences,” said Mike Curtin, president of SmartSource. “This is a critical step toward multi-channel marketing where customer behavior becomes much more symbiotic with the brand experience.”

The Fall Edition provides B2C and B2B marketers with the integrated multi-channel support they need to fully optimize the buying experience for every customer relationship, particularly during the upcoming holiday season. Enhancements include:

***Three new channels and three new campaign types
̶    SMS support of mobile preview and content limits
̶    PURL – flexible support of variable data files, web forms, email, and web-outbound communications
̶    Data anywhere (variable data file for print or call center)

***Social channel adds Facebook Connect
̶    Integration with Facebook Connect to allow form completion and data capture

***Campaign calendar
̶    Day, week, and month views with filtering

***Back-end integration
̶    Salesforce
̶    Omniture
̶    Google Analytics

The back-end integration of web analytics, particularly Omniture and Google Analytics, is a step toward taking much more robust advantage of the SmartSource relational database. This capability allows marketers to dynamically stream fresh customer data from multiple sources into campaigns in real-time. The addition of web analytics integration further marries inbound marketing to outbound channels to optimize the customer experience.

About SmartSource
SmartSource is a leading B2C and B2B multi-channel, email and marketing automation service provider, and a wholly owned subsidiary of Extraprise Group. SmartSource’s multi-channel marketing platform enables marketing service providers, agencies and brand marketers to dramatically improve customer interactions. In addition to the platform, SmartSource provides operational services and support to accelerate success, along with an unmatched library of APIs to tightly integrate with other marketing applications for greater flexibility and scalability to achieve higher ROI. For more information, visit or call 1-800-239-0239.

SmartSource and Extraprise are registered trademarks of Extraprise Group Inc. All other trademarks are the property of their respective owners. Copyright © 2013 Extraprise Group Inc. All rights reserved.

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