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Without the support of tens of thousands of riders, CycleTrader would have remained a small fan page rather than a thriving digital marketplace.
Norfolk, VA (PRWEB) October 17, 2013
CycleTrader.com, a division of Dominion Enterprises, has announced that their Facebook page (http://www.facebook.com/cycletrader) has garnered more than 100,000 "likes" from riders, dealers, and powersports enthusiasts. In just the last two and a half years, the page has gone from 750 fans to more than 100,000.
CycleTrader.com launched its presence on the popular social network on August 8, 2009. Now, less than four years later, CycleTrader has a powerhouse presence on Facebook, along with accounts on Twitter, Pinterest, and Google+. Over the same time period, traffic has also increased tremendously on the optimized websites for mobile and tablet, and free web apps for iOs and now Android.
In the past few years, CycleTrader’s Facebook page has been used to share amusing stories and photos, showcase new products, discuss issues of importance to powersports fans, inform riders of upcoming motorcycle events, and poll fans on a variety of subjects, including their favorite dealership, what they look for in a motorcycle, where their favorite routes are located, and more.
"The growth in CycleTrader's social community is due in large part to the tremendous consumer interaction," said PJ Yates, CycleTrader’s marketing manager. "Without the support of tens of thousands of riders, CycleTrader would have remained a small fan page rather than a thriving digital marketplace."
CycleTrader’s Facebook page features a Find-A-Bike application tab that allows users to find a motorcycle, trailer, ATV, snowmobile, or power watercraft without leaving Facebook. In the past year, CycleTrader.com has also introduced the Facebook Inventory Tool, an application tab that can be added to dealerships’ individual Facebook pages, allowing them to display their entire CycleTrader.com inventory to their own fans.
Dealers interested in learning more about how CycleTrader.com leverages its social media presence and how they can get involved are encouraged to call 866-476-3022 or email social(at)cycletrader(dot)com.
About CycleTrader
CycleTrader.com is the leading powersports marketplace connecting buyers and sellers to new and used motorcycles, ATVs, PWCs, and snowmobiles. With more than 232,000 vehicles available, CycleTrader offers the widest selection of powersports vehicles online. CycleTrader is also a division of Dominion Powersports Solutions, offering high-performing business solutions for the powersports industry with its market-leading web products: ZiiOS, PowerSportsNetwork, CycleTrader.com, TrafficLogPro, Dominion Insights, and our latest solution -- DX1, a comprehensive, unified powersports dealer software solution. For more information, visit http://www.DominionPowersports.com.