Living Naturally CEO Brings Technology and Retail Insight to Intel CMO Conference

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Data highlighted as crucial factor in personalized marketing

"Data is changing retail in ways that enable retailers to become successful in connecting to theircustomers on a more personal level."

Living Naturally CEO Dan Clarke shared his extensive background in data and informatics with an exclusive group of chief marketing officers, as he lead a roundtable discussion on the topic of Data as the New Currency, as part of Intel’s Marketing Technology Leadership Series.

Though once reserved for the technology team at most retail corporations, data has become increasingly relevant to marketing operations. This was a theme throughout the two-day event in San Francisco, where the conference’s 15 seats were filled by the chief marketing officers of top retail corporations.

The conversation focused on new and emerging methods of data management to create stronger marketing plans by meeting the needs of many customers all while focusing primarily on personalized and specific tactics.

Intel is at the forefront of harnessing the power behind data and expanding the ways that retailers can enable their stores to be smarter and more connected, Clarke said.

“Data is changing retail in ways that enable retailers to become successful in connecting to their customers on a more personal level, and it's exciting to watch the blending of marketing and technology with data as the uniting factor,” he said. “The rapid adoption of mobile has enabled an unprecedented opportunity for custom content and offers.”

Part of data’s incredible value for organizations is its power to reveal unusual relationships. When properly leveraged, data can transform advertising into meaningful content – which is the real goal of one-to-one marketing, Clarke said.

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Contact: Linda Loren – 941-556-7506 lloren(at)livingnaturally(dot)com

About Living Naturally
Living Naturally is a leading provider of technology solutions for independent retailers. The company develops and markets a suite of online and mobile programs under the Genius brand, to
enhance the productivity and marketing capabilities of retailers and suppliers in the natural health industry. Since its founding in 1999, Living Naturally has gained more than 3,500 retail customers, 20,000 major industry brands and $5 billion in commerce.

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Linda Loren
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