Music Choice Rebrands SWRV TV Into Music Choice Play

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Integrates All Networks Into One Seamless Experience

Music Choice Play Debuts October 15, 2013

Christina Tancredi, Chief Operating Officer, Music Choice stated: “While other networks are trying to attract Millennials, we have been engaged and popular with this audience for some time now through one of their biggest passion points - music!

Music Choice (http://www.MusicChoice.com) today announced that the interactive music video network SWRV TV re-launches as Music Choice Play on October 15, 2013. The rebrand strategically integrates all Music Choice networks under one unified brand, letting viewers experience Music Choice’s full content offering across all networks and platforms: Video On Demand, 46 Music Channels and Music Choice Play on TV, online at musicchoice.com and through iOS & Android apps. This gives advertisers and MVPDs increased opportunities to partner with Music Choice and reach a large, loyal and engaged audience (47 million monthly Music Channel viewers, 8 million monthly VOD viewers).

Music Choice Play is a music video, lifestyle and entertainment network for Millennials, offering them a unique live television and social media experience. Viewers interact with Music Choice Play through Twitter by voting for what videos get played and tweeting live with their favorite artists on shows like You & A. The network features full screen music videos from today’s hottest artists like Bruno Mars, Miley Cyrus, Macklemore, P!nk, One Direction and Justin Timberlake.

Christina Tancredi, Chief Operating Officer, Music Choice stated: “While other networks are trying to attract Millennials, we have been engaged and popular with this audience for some time now through one of their biggest passion points - music! Music Choice Play takes this connection further by giving Millennials control of their favorite network, which is the ultimate answer to stopping cord cutting.”

The network will feature a new programming block daily from 3-6pm ET, reaching millennials after-school and work, where they are most prone to engage. The network’s fringe block will be anchored by the new hosted version of Music Choice’s You & A (where the A stands for the Artists), the first and most ambitious cross-platform show to date for the company. You & A is a hosted 30 minute interactive music show that encourages fans to participate. The action packed show will offer fans unparalleled access to artists, music video premieres, live studio performances from up and coming artists, the ability to ask artists questions directly via Twitter, and much more! New episodes premiere at 4pm ET on Music Choice Play and Music Choice’s Hit List Music Channel then re-air on Video on Demand and musicchoice.com.

Music Choice Play will expand on SWRV’s foundation of being the first interactive music television network by offering more opportunities for consumers to be on TV and take control of what airs. Additional new shows The In Crowd and Ultimate Guest List offer viewers more chances to be on TV as they introduce videos and “co-host” shows with their favorite artists. Music Choice will continue to invest heavily in new programming to stay relevant to evolving Millennial trends and keep our audience fully engaged. For 2014, strategic weekend and late night programming will be added as well as short form programming including lifestyle segments and an endless number of opportunities for artists to engage in the network.

Music Choice Play offers a full web, mobile and second screen experience at play.musicchoice.com. The website features a live stream of the network, the ability to seamlessly submit your video to control the network, and a substantial social presence in support of the re-launch. Music Choice Play also has dedicated mobile apps that enhance the viewing experience.

Music Choice Play is currently available throughout the US via several providers including AT& T U-verse®, Cox Communications, RCN, Suddenlink, Verizon FiOS, and many more! For more information log on to http://www.MusicChoice.com

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Josefa Paganuzzi
Music Choice
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