Technology and Social Media in the Spotlight at New York Business Expo & Conference

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The Original and Largest Small Business Trade Show Goes Techie for 2013

'We’re committed to creating each NYXpo with maximum opportunity for small business owners to do better business in continually evolving markets,' said Event Management President Marc Sherer.

Ask today’s small business owners if they use technology and most answer in the affirmative - they have smartphones, smart TVs, e-readers and tablets, but probe further and you’ll discover their consumption of personal technology doesn’t often transfer to technology application for their businesses. A 2013 survey by online marketing firm Yodle found that small business owners still trail far behind mid-sized and large companies in terms of technology adoption for business efficiencies and solutions.

Less than half of small business owners have websites and most are not optimized for mobile. Only 51% of respondents used technology for accounting purposes, 39% for appointment booking and scheduling and just 25% for customer relationship management. A paltry 14% used technology for acquisition marketing and most didn’t even measure the return on their marketing programs investments.

Event Management, the organizers of the Time Warner Business Class sponsored New York Business Expo and Conference (NYXpo), taking place at the Javits Center, October 17, has placed technology and social media center stage at this year’s event. “We’re committed to creating each NYXpo with maximum opportunity for small business owners to do better business in continually evolving markets,” said Event Management President Marc Sherer. “This year, we placed great emphasis on technology and social media to provide our attendees with the tools and education they need to take their businesses to that next level in today’s business arena.”

Many of this year’s NYXpo sponsors and exhibitors will be offering demos and information about new technology initiatives that include the just announced self-service advertising platform from CBS Local Digital Media and Microsoft’s Get2Modern booth where attendees can learn about the operating systems they can upgrade to when XP support ends in 2014.

Sherer noted that many small and medium-size businesses are not maximizing social media marketing either. A new eMarketer report, based on a study by SMB Group and NYXpo sponsor Constant Contact, found that just 24 percent of small businesses and 33 percent of medium-size businesses have incorporated social media in a meaningful way so for the first time, NYXpo is partnered with #SMAC Summit (Social, Mobile, Analytics & Content). The “conference within a conference” is a digital communications learning environment for small business owners and entrepreneurs. One #SMAC Summit presenter, Marc Fischman, Co-Founder and CEO of Hyperactivate.com, at the SMAC Summit will be unveiling his company’s new proprietary platform that can identify the true ROI for social media campaigns.

After eight years organizing the NYXpo, Sherer, a small business owner himself, is well-versed in small business needs and owner’s expectations from trade shows. “With such great advancements in technology and the depth of education available at NYXPO, every small business that wants to dive deeper into technology can learn how to do so at the show,” said Sherer. “There’s always a new version of something coming out. You have to stay ahead of the curve just to keep pace. That’s why this show is always fresh, inventive, valuable and free for attendees who take advantage of our advance registration, so do it today!”

For more information or to pre-register at no cost for the New York Business Expo & Conference, [please visit http://www.newyorkbusinessexpo.com. For the latest news and updates and to join the conversation, find the New York Business Expo & Conference on Twitter @NewYorkXPO and on Facebook at Facebook.com/NyExpo.

About Event Management: Event Management LLC is a Connecticut-based firm with over 20 years of experience in the production of major business shows and special events. Event Management produces trade shows throughout New England and New York. For additional information, visit http://www.EventManagement.org.

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Mindy Gibson
Co-Communications, Inc.
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Kimberly Sawicki
Co-Communications, Inc.
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