VideoEmail Launches New App for ExactTarget HubExchange to Power Embedded Video in Email

Share Article

VideoEmail for ExactTarget provides marketers expanded capabilities to engage recipients with video content right in the inbox.

VideoEmail, Inc, the leading provider of embedded video solutions for email marketers, today announced the general release and availability of its VideoEmail app for ExactTarget HubExchange. The VideoEmail app enables ExactTarget clients to deliver embedded video that plays right within a recipient’s inbox.

Available in the ExactTarget HubExchange Marketplace, the application allows marketers to configure a video for playback within an email message deployed by ExactTarget. VideoEmail for ExactTarget dynamically creates all the files required to support embedded video in email across browsers and devices, detects the email client in use at the moment a recipient opens the email, and tracks video performance in real time. Senders new to using embedded video in email can be up and running in minutes.

"Over the years, countless marketers and web developers have tried to bring embedded video playback to the inbox as a way to create more engaging experiences," said Justin Foster, Founder and General Manager of VideoEmail. "With the new VideoEmail for ExactTarget HubExchange, ExactTarget clients are now able to drive increased video views, clicks, and overall effectiveness of the email channel.”

"We are pleased to welcome VideoEmail to ExactTarget HubExchange,” said Ian Murdock, ExactTarget’s vice president of platform and developer community. “Together with companies like VideoEmail, ExactTarget is transforming digital marketing, providing marketers around the world with a powerful platform and ecosystem of integrated applications to create customer experiences that build loyalty and drive results.”

HubExchange is ExactTarget’s app marketplace that enables technology providers to build and deliver integrated applications within ExactTarget’s Interactive Marketing Hub. Much like a consumer purchases and downloads apps on a smartphone, HubExchange enables marketers to access and install ExactTarget and third-party developed digital marketing apps, making it easy to integrate new features or marketing solutions to power marketing campaigns from within ExactTarget.

For more information, visit http://www.HubExchange.com.

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Sam Moser
Follow us on