Taft Foodmasters Launches the First Vegetarian Gyro Verified by The Non-GMO Project

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The food industry's next phase of oversight is that of labeling consumer foods with The Non-GMO Project. Taft Foodmasters is proud to announce that their vegetarian seitan gyro is the first of its kind to be verified by The Non-GMO Project.

Photo of Taft Vegetarian Gyro

You don't have to be a vegetarian to eat like one!

Taft Foodmasters, the exclusive U.S. manufacturer of the ever-popular vegetarian gyro, an all-natural wheat-based plant protein called seitan {say-tan}, is proud to announce their products just became verified by The Non-GMO Project. Jessica Taft, the CEO, said, “We only want to put our name on a product that is 100% all-natural (and delicious!), so getting verified by The Non-GMO Project was the obvious next step, as their requirements are very stringent. In fact, this verification is the “new organic.”

Taft Foodmasters’ vegetarian gyro isn’t their only seasoned meal option on the market. They also carry a sausage version, with others to be announced later in the year.

Taft Foodmasters is gaining headway in the mainstream marketplace. Mainstream supermarkets are now vying for consumers’ lunch business, as well as picking up products like Taft’s in the freezer section that were once only found in health food stores. Taft is working hard to blur the lines of vegetarian and mainstream, using their motto that you don’t have to be a vegetarian to eat like one.

Says Ms. Taft, “We hear from vegetarians/vegans who say, “Wow, the only thing I miss about being a vegetarian/vegan is a gyro! Then we also speak to people who aren’t vegetarians, but who absolutely love gyros and realize all that fat and cholesterol is not good for them. They have found a new home to park their appetite, with a Taft vegetarian gyro!” Taft’s vegetarian gyro has zero cholesterol and 25 grams of protein per 3 oz serving.

Taft is receiving orders not just from health food stores and mainstream supermarkets, but mainstream restaurants who wish to offer a vegetarian menu item. Says Ms. Taft, “We make it easy for the back-of-the-house to offer a vegetarian menu item. If ten restaurants in a row offered our product, they’d all taste differently because everyone’s sauce is different. Don’t you know every chef makes their own ‘best’ sauce?” Ms. Taft goes on to mention, “Our biggest customer base is the non-vegetarian, usually exclaiming they can’t believe it’s not a meat gyro.”

Taft Foodmasters’ vegetarian gyro is available to the consumer in their favorite supermarket in the freezer/refrigerator section in 9-oz packages, as well as available to restaurants in food service quantities. Whether you add some fresh Greek yogurt tzatziki sauce for a gyro, or hummus for a shawarma, this announcement that Taft is now Non-GMO Verified is sure to bring many more caring consumers to the table.

Taft has many free seitan recipes on their website in a guidebook that was created from NYC area restaurants chefs that have used Taft’s product. Here is a video commercial for the Taft vegetarian gyro: http://www.youtube.com/watch?v=exo2xCCU1ug.

Author and Registered Dietitian Sharon Palmer said: “There’s a lot to love about the nutritional profile of Taft Foodmasters’ seasoned seitan.”

For more information, please contact Jessica at Jessica(at)taftfoodmasters(dot)com, or call 212.644.1974.

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Jessica R. Taft
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