Market For Mobile Apps In US 2013: Worldwide Industry Latest Market Share, Growth, Size, Trends, Strategy And Forecast Research Report 2013

Share Article

MarketResearchReports.Biz announces addition of new report “Mobile Apps - US - September 2013” to its database. Visit: http://www.marketresearchreports.biz/analysis-details/mobile-apps-us-september-2013.

Mobile Apps - US - September 2013

The high app engagement level of Millennials makes them a lucrative target and companies targeting the demographic should consider their particular interests. This generation is more willing to pay for apps, and while ad revenue is still a major part of generating income for developers they must ensure their ads are not intrusive. Personalizing ad content and offerings to the app user can be effective and if it is related to their interests it makes the ad inherently less invasive.

TABLE OF CONTENT

Scope and Themes
What you need to know
Definition
Data sources
Consumer survey data: adults
Consumer survey data: teens
Abbreviations and terms
Abbreviations
Terms

Executive Summary
Market drivers
Smartphone, tablet ownership correlates with age and income
Most teens own a cell phone
Minorities more likely than whites to own smartphones and tablets
App downloads and usage
Downloads for free apps far exceed downloads for paid apps
Most mobile OS owners use an app multiple times per day
Millennials, women likely to use apps for leisure, fashion, and eating out
Figure 1: Attitudes toward mobile apps for leisure activities, restaurant/bar finding, and ideas/inspiration, by gender and age, June 2013
Entertainment-based children\'s apps likely appeal to women
Millennials, men, more open to apps that help find entertainment
Figure 2: Attitudes toward mobile app downloads for live entertainment and content of TV program, by gender and age, June 2013
Interest in and finding new apps
More people trying new apps
App stores play a major part in downloading
Figure 3: Attitudes toward app stores, by age, June 2013
Focus on Millennials
Millennials and men more open to purchasing apps
Figure 4: Attitudes toward mobile app downloading and buying, by gender and age, June 2013
Millennials a good place to start when increasing app awareness
Figure 5: Social influence of mobile apps, by age, June 2013
Social networking, music, and gaming apps most frequently used daily among teens
Figure 6: Frequency in app usage, by categories, June 2013 (part 1)
Figure 7: Frequency in app usage, by categories, June 2013 (part 2)
What we think

To check out the complete table of contents, visit: http://www.marketresearchreports.biz/analysis-details/mobile-apps-us-september-2013 .

Issues and Insights
Benefiting from understanding the needs of Millennials
The issues
The implications
The role of apps in companies’ and brands’ wider marketing and promotion strategies
The issues
The implications
Apps as a platform for micro-targeted mobile advertising
The issues
The implications

Trend Applications
Inspire Trend: Why Buy
Inspire Trend: Transumers
Mintel Futures: Access Anything, Anywhere

Market Drivers
Key points
Adults’ smartphone and tablet ownership
Smartphone and tablet ownership strongly associated with age
Figure 8: Smartphone and tablet ownership, by age, June 2013
Figure 9: Smartphone and tablet ownership, by gender, June 2013
Smartphone and tablet ownership increases with income
Figure 10: Smartphone and tablet ownership, by household income, June 2013
Smartphones and tablet owners overindex among non-whites
Figure 11: Smartphone and tablet ownership, by race/Hispanic origin, June 2013
Mobile device ownership higher in households with children
Figure 12: Smartphone and tablet ownership, by presence of children in household, June 2013
Teens cell phone ownership
Figure 13: Teens cell phone ownership, by gender and age, June 2013
Minority’s disposable income may lead to awareness in mobile apps
Figure 14: Population, by race/Hispanic origin, 2008-18
App compatibility with new computer OS and the potential move to mobile computing

Click Here To Download Detail Report: http://www.marketresearchreports.biz/sample/sample/175932

Themes and Innovations
Time limits and real-time
Memory tools
Crowd-sourced content
Biofeedback
Voice interface
Beyond the pre-installed
Bring it to me, or me to it

Case Studies in App Marketing
Key points
Retail apps
Walgreens gets mobile with prescription refills
Figure 15: Walgreens television ad, “First timers,” January 2013
Nordstrom leverages app as a discovery process and mobile shopping tool
Figure 16: Nordstrom’s apps online ad, July 2013
Safeway digitizes coupons and deals
Home Depot app aims to educate DIYers
Hallmark Go Cards app creates custom cards
Figure 17: Hallmark television ad, “Hallmark Go Cards app for iPhone,” February 2013
Huggies appeal to parents for an educational/training app
Figure 18: Pull-Ups Big Kid app television ad, “First Flush,” January 2013
Finance apps
Chase highlights convenience and instant access to online banking
Figure 19: Chase’s mobile app television ad, “Sister’s Helper,” March 2013
Chase assists in mortgages and home buying
Figure 20: Chase’s mobile app television ad, “New Home App,” March 2013
Auto and insurance apps
GEICO’s roadside emergency extras on insurance company apps
Figure 21: GEICO television ad, “All Alone,” January 2013
MyChevrolet as an added feature to buying a Chevy
Figure 22: MyChevrolet app television ad, “Parking Reminder,” March 2013

App Downloads and Deletions
Key points
Free app downloads and deletions far exceed paid downloaded apps
Figure 23: Average number of (free vs. paid) apps downloads and deletions in the past month, June 2013
Heavy users averaging five free and one paid download per month
Figure 24: Average number of (free vs. paid) apps downloads and deletions in the past month, by level of app user, June 2013
Millennials keen users to download an app for free, but also willing payers
Figure 25: Average number of (free vs. paid) apps downloads and deletions in the past month, by age, June 2013
Men eager free app downloaders and removers
Figure 26: Average number of (free vs. paid) apps downloads and deletions in the past month, by gender, June 2013
Income not a factor in paid app downloads
Figure 27: Average number of (free vs. paid) apps downloads and deletions in the past month, by household income, June 2013

App Usage and Frequency
Key points
Cell phone app usage
Downloading app features on a cell phone the second-fastest growth after touchscreen
Figure 28: Additional services or features included on a cell phone, February 2007-March 2013
Mobile apps usage on a cell phone grows faster than text messaging or web browsing
Figure 29: Incidence a cell phone’ features used in the last 30 days, February 2007-March 2013
Greater incidence of app downloads by younger age groups and higher income groups
Figure 30: Ability to download apps and incidence of downloading apps in the last 30 days, by age, January 2012-March 2013
Figure 31: Ability to download apps and incidence of downloading apps in the last 30 days, by household income, January 2012-March 2013
Frequency of phone and tablet apps usage
Three in five mobile OS owners use an app multiple times a day
Figure 32: Frequency of app usage on a mobile OS, June 2013
Some 40-50% of 45+ year olds use apps multiple times a day
Figure 33: Frequency of app usage on a mobile OS, by age, June 2013
Heavy app usage skews to higher incomes
Figure 34: Frequency of app usage on a mobile OS, by household income, June 2013

To buy the copy of this report, visit: http://www.marketresearchreports.biz/analysis/175932 .

Reasons for Downloading New Apps
Key points
Millennials and women tend to use apps for leisure, ideas, and eating out
Figure 35: Attitudes toward mobile apps for leisure activities, restaurant/bar finding, and ideas/inspiration, by gender and age, June 2013
Figure 36: Attitudes toward mobile apps for leisure activities, restaurant/bar finding, and ideas/inspiration, by app downloading and deleting, June 2013
Entertainment-based apps for children likely to appeal to young parents, especially moms
Figure 37: Incidence of downloading an app for children’s entertainment, by gender and age, June 2013
Figure 38: Incidence of downloading a paid or free app or deleting an app for children’s entertainment, June 2013
Men more likely to seek apps that help find live and TV entertainment
Figure 39: Attitudes toward mobile app usage for finding live entertainment and TV related content, by gender and age, June 2013
Figure 40: Attitudes toward mobile app usage for finding live entertainment and TV related content, by app downloading and deleting, June 2013

Trying New Apps
Key points
One third often sample new apps and likely to continue rising
Figure 41: Incidence of often trying new apps, by age and household income, June 2013
Figure 42: Incidence of often trying new, by app downloading and deleting, June 2013
App store browsing an important factor in app downloading
Figure 43: Attitudes toward app stores, by age, June 2013
Younger demographic and men more open to purchasing apps
Figure 44: Attitudes toward mobile app downloading and buying, by gender and age, June 2013

Attitudes toward Mobile App Advertising
Key points
App users are accustomed to ads, yet averse to ads in paid apps
Opportunities for Millennials: personalized ads to Make It Mine
Figure 45: Attitudes toward ads on mobile apps, by age, June 2013
Figure 46: Incidence of purchasing based on mobile apps advertising, by age, June 2013

Social Influence on Apps
Key points
Peer influence essential in gaining app users’ attention
Figure 47: Social influence around mobile apps, by app downloading and deleting, June 2013
Efforts to increase awareness of mobile apps must start with Millennials
Figure 48: Social influence around mobile apps, by age, June 2013

App Usage – Smartphone vs. Tablet
Key points
Tablet owners more engaged with apps
Figure 49: Frequency of app usage on smartphone vs. tablet, June 2013
Opportunities in smartphone apps
Opportunities in tablets apps

Mom, Dads, and the Presence of Children
Key points
Opportunities among Moms and Dads
Figure 50: Frequency of app usage, by parental status, June 2013
Opportunities in households with children
Opportunities in households without children
Figure 51: Frequency of app usage, by presence of children in household, June 2013

Teens and Mobile Apps
Key points
Teens cell phone mobile app usage skew higher to girls and older teens
Figure 52: Teens’ app usage on cell phone, by gender and age, June 2013
Teens with weekly spend more than $11 tend to reflect higher app usage
Figure 53: Teens’ app usage on cell phone, by weekly allowance and weekly spend, June 2013
Frequency in app usage by categories
Social networking, music-related, and gaming apps most popular daily usage
Figure 54: Frequency of app usage, by categories, June 2013 (part 1)
Figure 55: Frequency of app usage, by categories, June 2013 (part 2)
Social networking apps
Figure 56: Frequency of social networking app usage by teens, by gender and age, June 2013
Music-related apps
Figure 57: Frequency of music-related app usage by teens, by gender and age, June 2013
Game apps
Figure 58: Frequency of game app usage by teens, by gender and age, June 2013
Communication apps
Figure 59: Frequency of communication app usage by teens, by gender and age, June 2013
Information apps
Figure 60: Frequency of information app usage by teens, by gender and age, June 2013
Shopping apps
Figure 61: Frequency of shopping app usage by teens, by gender and age, June 2013
Educational apps
Figure 62: Frequency of educational app usage by teens, by gender and age, June 2013
Health/fitness apps
Figure 63: Frequency of health/fitness app usage by teens, by gender and age, June 2013
Teens’ attitudes toward mobile app usage and downloading
Figure 64: Teens’ attitudes toward mobile app usage, by gender and age, June 2013
Figure 65: Teens’ attitudes toward mobile app downloading, by gender and age, June 2013

Latest Reports:

2020 Foresight Report: Luxury Investments: http://www.marketresearchreports.biz/analysis-details/2020-foresight-report-luxury-investments

Synopsis

  •     This report examines the attitudes of high net worth individuals (HNWIs) to luxury investments and products and services that have arisen and are expected to evolve to accommodate demands from clients by service providers
  •     This report focuses on luxury investments, as opposed to luxury goods or luxury retail
  •     The report provides comprehensive analysis on market potentials and key trends and drivers impacting the growth of the luxury investments market
  •     The report analyzes key segments of luxury investments (art, wine, classic cars, gems, jewelry and watches) and provides insights into where future growth and opportunities lie

Click Here To Download Detail Report: http://www.marketresearchreports.biz/sample/sample/175950.

Executive summary

Since 2007, an increasing number of HNWIs have shown interest in alternative investments, such as art, classic cars, wines, jewelry, gems and watches, which in times of economic uncertainty can deliver higher returns than equities. US HNWIs had the largest share of total luxury investments, valued at US$118 billion in 2012. Chinese HNWIs with total luxury investment of US$43 billion in 2012 were the second-largest contributor in luxury investment and were the major driving force behind the growth of luxury investment.

A development in alternative investments has been the evolution of the art and finance industry to answer the need of HNWIs who have acquired significant collections over time, as well as those of an emerging collector who invest based on quality and long-term value from the outset. Following the economic slowdown, car enthusiasts and investors in the UK have generated greater interest in classic cars. Many HNWIs from emerging countries in Asia, Middle East and Latin America are buying into this lifestyle by amassing their own collections of classic cars.

Gonorrhea Diagnostic Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast, 2013 - 2019: http://www.marketresearchreports.biz/analysis-details/gonorrhea-diagnostic-market-global-industry-analysis-size-share-growth-trends-and-forecast-2013-2019

Gonorrhea is a contagious sexually transmitted disease caused by the bacterium Neisseria gonorrhoeae. The disease can also pass on to a new born through infected mother during parturition. This disease can affect both men and women. The bacterium grows in warm and moist areas of uterus, reproductive tract, fallopian tubes and urethra. In addition, the bacterium can also grow in the throat, mouth and anus. According to Center for Disease Control (CDC), in 2010 the total number of people suffering from gonorrhea was estimated to be around 3 lacs in the U.S.

Diagnostic tests for gonorrhea include diagnostic imaging, flow cytometry, gel microdroplets, chromatography, artificial intelligence, liposomes, Differential Light Scattering (DLS), molecular diagnostics and monoclonal antibodies test. Amongst these tests, molecular diagnostic is most preferred test. Molecular test include Nucleic Acid Amplification Tests (NAAT) which is highly sensitive test for urine and swab test. It is FDA approved for the diagnosis of gonorrhea.

Click Here To Download Detail Report: http://www.marketresearchreports.biz/sample/toc/174479.

Change in lifestyle has resulted in multiple sex and sex partner. It has been observed that three out of five people suffer from chlamydia every year and it is expected to rise drastically. It has been reported that in 2011, gonorrhea increased by 61% globally. This severe growth of gonorrhea patients worldwide would augment the growth of this market. Gonorrhea increases the risk of HIV infection and this is raising serious concern amongst governments of various nations. According to CDC, Federal Domestic Assistance grants a project under section 318c. This project aimed for the development and implementation of prevention and control program for this disease. This increasing concern of government would trigger the growth of this market. In addition, rise in disposable income of population would also increase the growth of this market.

About Us

MarketResearchReports.Biz is the most comprehensive collection of market research reports. MarketResearchReports.Biz services are specially designed to save time and money for our clients. We are a one stop solution for all your research needs, our main offerings are syndicated research reports, custom research, subscription access and consulting services. We serve all sizes and types of companies spanning across various industries.

Contact
M/s Sheela
90 Sate Street, Suite 700
Albany, NY 12207
Tel: +1-518-618-1030
USA – Canada Toll Free: 866-997-4948
Website: http://www.marketresearchreports.biz/
Blog: http://mrrfocuseconomics.blogspot.com/

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Michell Thoras
Follow us on
Visit website