Custom Jeweler Designs $35,000 in Jewelry for De La Ghetto

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Avianne & Co. Creates Custom Cross to Add to Rapper’s Collection

Avianne

Avianne

“Avianne & Co.’s designers are equipped with an extraordinary skill set, allowing them to create world-class jewelry on an unprecedented level,” said George Avianne.

Reggaeton singer and rapper De La Ghetto turned to Avianne & Co., an elite custom designer jeweler, to produce his latest jewelry set, a project that took two weeks to complete and cost more than $35,000.

Avianne & Co. recently presented De La Ghetto with two Jesus head pendants that feature micro pave settings, two rope chains and a custom cross.

The custom cross that De La Ghetto ordered features 75-carat gold-colored diamonds in a 14-karat yellow gold setting. The piece weighs about 6.7 grams.

The 14-karat yellow gold Jesus head pendants are adorned with white diamonds using the micro pave technique, a little-known method of intricately setting small gemstones in fine jewelry. The technique involves placing diamonds so closely together that they are “kissing each other.”

“Avianne & Co.’s designers are equipped with an extraordinary skill set, allowing them to create world-class jewelry on an unprecedented level,” said George Avianne. “Much of their expert knowledge is shared by only a handful of people across the country.”

In recent years, Avianne & Co. has seen a spike in jewelry featuring religious imagery for men and women alike. Pop singer Ciara owns an 18-karat gold Jesus pendant, which she wore for photos featured in a recent issue of Harper’s Bazaar.

To complete his look, De La Ghetto sought out the custom jeweler for a red-dial, 18-karat gold Rolex President watch without diamonds on which he spent approximately $15,000.

De La Ghetto is a regular customer of Avianne’s, having previously chosen its services to create iced-out diamond rings and custom diamond chains.

In Manhattan’s famed Diamond District, Avianne & Co. Jewelers is a premier fine jewelry source for celebrities, entertainers and athletes. First- and second-generation immigrants founded the family business in 1999 and Avianne & Co. has since built a reputation for custom and high-end pieces including elegant diamond necklaces and bracelets, exquisite engagement rings and wedding bands, watches and chains for its celebrity and executive clientele. Famous personalities purchase custom jewelry exclusively from Avianne & Co., including Derrick Williams, Ne-Yo, Lil Wayne, Cam’Ron and Nicki Minaj, and those pieces are featured in major news outlets including Forbes and XXL. Avianne & Co. survived the economic recession at a time when historic jewelry businesses were shutting down in the heart of America’s NYC Diamond District. Avianne & Co.’s store is located on West 47th Street between 5th Avenue and 6th Avenue (Avenue of the Americas) in midtown Manhattan, within walking distance of many New York attractions. For more information, visit http://www.avianneandco.com or call 888-243-4344.

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Marjorie Comer
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