Matrix Solutions to Sponsor Alliance for Women in Media Foundation’s Symposium “Selling in a Multiplatform World”

Share Article

The Symposium will be October 23, 2013 at Temple University in Philadelphia, PA.

Matrix Solutions, the leading provider of Media CRM and Sales Analytics, announces they will be a sponsor of the Alliance for Women in Media Foundation’s upcoming symposium “Selling in a Multiplatform World”. The symposium will take place at Temple University October 23, 2013 in Philadelphia, PA. The one-day program will focus on media sales and marketing and how both have evolved in today’s multiplatform landscape – detailing the challenges and benefits.

The symposium will feature a combination of both keynote and panel presentations from an elite list of executive speakers whom represent media sales and marketing throughout the industry. Panel programs include, ‘Mad Women’, 'One is Never Enough’ and ‘Women in Who Rule in Sales & Marketing'.

The number of women in a media sales role is growing as well as the billions of dollars in advertising sales that are generated annually. Managing that level of advertising sales becomes mission critical to any media company. As a provider of media sales systems, Matrix Solutions has recognized the growth and importance that media sales plays to a media company, whether it is newspaper, radio, broadcast, cable or digital. “At Matrix we understand the market, the growth, and the need to manage advertising sales as effectively and efficiently as possible across the entire media ecosystem at hand,” said Brenda Hetrick, Director of Marketing, Matrix Solutions. “The AWMF Symposia ‘Selling in a Multiplatform World’ is directly aligned with our vision for growth and commitment to the industry and therefore serving as a sponsor made sense.”

The Alliance for Women in Media Foundation has played a role in driving positive change for women within the media industry. “We are very excited for this symposium, the stellar agenda of content and speakers lined up, and to have Matrix Solutions as one of our sponsors,” said Kay Olin, Chair, Alliance for Women in Media Foundation. “Our non-profit organization is not only committed to supporting and empowering women in media sales, but advancing the influence and impact of women in all forms of media.”

For more information on this symposia, visit

About Matrix Solutions
Matrix Solutions offers a leading web-based media-specific platform that enables intelligent business decisions for managing your sales teams, their opportunities and accounts across TV, Radio, and electronic advertising businesses. The Matrix solution transforms chaotic data into actionable sales information and provides deep media sales workflow to gives you the exact information needed for prospecting, managing, evaluating and closing business. Over 500 media customers use Matrix Solutions’ CRM, data normalization and analysis, and reporting functions as their platform of choice for their sales people and managers to get a 360-degree view of their opportunities and accounts.

About the Alliance for Women in Media (AWM)
The Alliance for Women in Media advances the influence and impact of women in all forms of media. AWM is a diverse community – whether type of media, job or global location – that facilitates industry-wide collaboration, education, and innovation. Established in 1961 as American Women in Radio & Television (AWRT), AWM is the longest-established professional association dedicated to advancing women in media and entertainment. AWM harnesses the promise, passion and power of women in all forms of media to empower career development, engage in thought leadership, and drive positive change for our industry and societal progress.

About the Alliance for Women in Media Foundation (AWMF)
The Alliance for Women in Media Foundation (formerly known as The Foundation of American Women in Radio & Television) supports and promotes educational programs, charitable activities, public service campaigns and scholarships to benefit the public, the electronic media and allied fields. The Alliance for Women in Media Foundation has created partnerships and joint-initiatives with the National Middle School Association, the Emma Bowen Foundation, the American Red Cross and other organizations that are philosophically aligned with the mission of the Foundation. The Foundation also supports Empowering America®, an initiative which pays tribute to many of America’s most pioneering and inspiring women. Through this program, the Foundation provides Empowering America® educational collateral to needy urban middle schools around the country. The Foundation also produces nationally acclaimed recognition programs, including the Gracie Awards®, a live gala that honors exemplary programming created for, by, and about women.

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Brenda Hetrick
Visit website