Most companies and agencies fall short of their digital potential, leaving valued customers open to the competition.
St. Louis, MO (PRWEB) October 28, 2013
Marketing Matters Inbound, an inbound marketing firm, has launched a website unlike 95 percent of the marketing industry, according to Forrester Research. The website now live at http://www.marktingmattersinbound.com is built using a full-featured marketing automation solution, an aspect nearly all marketers have yet to discover or implement.
“Inbound marketing is all about attracting, nurturing and converting customers online,” said Scott Miller, founder of Marketing Matters Inbound. “Most companies and agencies fall short of their digital potential, leaving valued customers open to the competition.”
The statistics support Miller’s conclusion:
- Companies that excel at lead nurturing generate 50 percent more sales-ready leads at 33 percent less cost. (Source: Forrester Research)
- Research shows that 35 to 50 percent of sales go to the vendor that responds first. (InsideSales.com)
- Nurtured leads make 47 percent larger purchases that non-nurtured leads. (The Annuitas Group)
To “inbound” customers, the inbound marketing firm uses Hubspot’s inbound marketing software and a unique conversion architecture strategy. This strategy allows Marketing Matters Inbound to collect an exponential amount of leads via website traffic from SEO and PPC, and bring them into sales funnels for nurturing and increased conversion.
“Marketing ideas are common place, yet marketing solutions are not,” said Miller. “Inbound marketing is a solution for achieving the desired ROI for your dollars, and reaching your goals. We create new customers for our clients, and partner with companies ready to reach their potential."
Visitors to the new website will have access to free tools including a Website Grader and Einstein Inbound Assessment & Analysis, to measure their website performance and gain objective insight into inbound marketing.
About Marketing Matters
Marketing Matters Inbound is an industry-leading, Hubspot certified, Inbound Marketing Firm specializing in conversion website design and development, content and call-to-action strategy, and online lead conversion optimization. Marketing Matters Inbound’s experience in B2B digital marketing and understanding of SEO, User Interface (UX), and Lead Conversion are unmatched. For information, visit http://www.marketingmattersinbound.com.