London, UK (PRWEB UK) 17 October 2013
Motherpipe Ltd. today announced the launch of a new search engine in the UK. Motherpipe provides an anonymous search alternative to Google and Bing for British internet users worried about online privacy.
A recent survey by PewResearchCenter found that most internet users want to be anonymous online, at least occasionally. It found that 86% of adult internet users take steps to remove or mask their digital footprints; 28% said they have actively tried to avoid being observed or seen by advertisers; and 69% of users say their search privacy is important.
“Profiling and targeting based on users’ browsing and search history is becoming the norm for internet advertising. It is clear that a lot of people are worried about this. We are very excited to launch a search service that addresses these concerns,” said Motherpipe CEO Fred Cornell.
The new search engine is located at https://motherpipe.co.uk.
Motherpipe is a search engine that does not track you and does not store or share your personal details with anyone. It operates across the US, the UK, Switzerland, Germany and Sweden.
Motherpipe is part of the Motherpipe Publisher Network providing over 12 million searches per month.
Motherpipe Ltd. was founded in 2013 and has offices in London, UK and Zermatt, Switzerland.
Notes to Editor:
- PewResearchCenter Survey: Anonymity, Privacy, and Security Online, Sep 5, 2013 - http://www.pewinternet.org/~/media//Files/Reports/2013/PIP_AnonymityOnline_090513.pdf
- Search engine blogger Phil Bradley’s blog - http://philbradley.typepad.com/phil_bradleys_weblog/2013/10/motherpipe-new-privacy-search-engine-.html
- For images and more, visit the Motherpipe Media Centre - https://motherpipe.co.uk/mediacentre.php