KiwiTech Announces Strategic Investment in Loopster, a Video Editing Software Firm

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Deal Expands Mobile App Developer’s Presence in Emerging Technologies

We are pleased to be embarking on this partnership which allows our team to work closely with Loopster as they build a market leading video editing software company, tapping into an exciting mobile opportunity

KiwiTech, a fast-growth mobile application company, today announced a strategic investment in Loopster, a leading developer of cutting-edge video-editing software for a variety of platforms.

“The partnership with Loopster will be synergistic for both companies,” said Rakesh Gupta, KiwiTech’s CEO. Gupta explained that Loopster is working closely with KiwiTech’s team of expert mobile app developers to add features to the free video editing software, which has received widespread acclaim in numerous tech industry publications. In fact, the Loopster app was recently featured in appPicker’s article on The Best Video Editing Apps for iPad.

“We are pleased to be embarking on this partnership which allows our team to work closely with Loopster as they build a market leading video editing software company, tapping into an exciting mobile opportunity,” Gupta said.

Loopster, which was founded in April 2011, set out to develop the world’s simplest online video editor by allowing users to cut, splice and add music and other features to videos with a straight-forward, user-friendly interface. Not stopping there, Loopster wanted to develop the most feature-rich video editing mobile app that the market has ever seen and released their universal iOS app in late June 2013. “No longer will people need to pay hundreds or even thousands of dollars for video editing software to produce life’s memories via video because Loopster enables end-users of all ages to quickly shoot, edit and share their productions to many social media platforms,” said Bill Baird, CEO and co-founder.

“Working with the immensely talented team of developers at KiwiTech, Loopster is poised to lead the pack when it comes to having an app with a strong interface,” Baird said. “We are extremely excited to be partnering with KiwiTech and feel it’s a natural progression in the growth of our company.”

Loopster has gained a foothold in numerous markets including education, real estate and sports, Baird said. Baird explained that real estate agents are using Loopster to create videos that give potential buyers a more realistic view about a home’s layout, rather than relying on static photos. Baird’s ultimate goal for Loopster is to continue developing software to empower individual creativity through video worldwide.

The partnership with Loopster is part of a long-term strategy by KiwiTech to partner with emerging companies that need world-class technology development to distinguish themselves in a mobile app marketplace where there are literally millions of options for the consumer.

“KiwiTech’s team is focused on leveraging our technology and business expertise to enable startups such as Loopster to create a successful venture based on a differentiated technology offering,” Gupta said.

About KiwiTech
KiwiTech is a mobile app company providing products and services to publishing, entertainment, healthcare, financial and other sectors. KiwiTech has developed over 750 apps for iPhone, Android, Windows 8 and HTML5 platforms. KiwiTech has also created mobile products, such as Sensery, Brillatta and KiwiCrop. KiwiTech is fast gaining recognition as a premier mobile app company, with over 3 million downloads and apps featured in BusinessWeek, Wall Street Journal, USA Today and other publications. KiwiTech apps have achieved top rankings in app stores in Brazil, France, Germany, Spain, U.K., India and U.S.A. An innovative, new-age company, KiwiTech is reaching its fast growing list of followers through Facebook, Twitter and other social media outlets.

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Tarun Reddy

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