Digital Marketing Expert Eder Holguin Comments On Launch Of Chipotle Scarecrow Advergame

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Digital marketing expert Eder Holguin, CEO of innovative content discovery platform, commented on the recent launch of the Chipotle Scarecrow "advergame."

Silver Visibility

Silver Visibility

Digital marketing expert Eder Holguin, CEO of innovative content discovery platform, commented on the recent launch of the Chipotle Scarecrow "advergame." Holguin says that with the marketing landscape changing at such a rapid pace, the innovative advertisement-game hybrid will certainly go down in history as one of the most successful marketing campaigns.

"Traditional advertising managers are yielding to growth-hackers and innovative new media marketers. With the costs of developing advertisement games getting cheaper, we will see more and more brands engaging in this untapped opportunity," Holguin says.

Chipotle also produced an accompanying film to drive awareness and promote its Food with Integrity campaign, quickly racking up 6.5 million YoutTbe views in under two weeks. The game also sky-rocketed to one of the top 15 free iOS applications.

"I predict that other large brands will jump into the advergaming market. Within a few years, I can imagine other household names such as Gatorade or McDonalds developing their own advergaming initiatives," says Holguin.

Holguin also notes that in order to have the most effective advergaming launch, the games should be made available across all smartphone platforms, not just the iOS operating system. The Scarecrow game lost out on a majority smartphone market share by only being available on at least an iPhone 4 with an operating system of at least iOS 6.

"The greater the initial distribution, the greater the splash surrounding the launch," adds Holguin.

About Eder Holguin

Eder Holguin, a digital marketing expert with a lengthy resume in the Online Marketing Industry, served as CRO at Virtual Fan Network, a Digital Sports Marketing Platform involved in the evolution of Sports Marketing as well as CRO at Integrate, before helming Ideal Media. Eder has been a serial entrepreneur, founding many companies including OnDemand Research and Iron Traffic. Eder has been nominated as one of 2013’s 40 Under 40 Rising Stars by the Hispanic Coalition of NY as well as been featured as a Trendsetter by Latin Trends Magazine.

About Ideal Media

Ideal Media is a content discovery platform that attracts responsive audiences, engages them with unique content and amplifies messages through interactive channels; allowing advertisers to speak directly to their target market. Ideal Media, with offices in New York and London, has also announced expansion plans into the Brazil market. Visit their website at

Eder Holguin and Ideal Media are represented by, an international public relations firm. Mr. Holguin is available for media appearances, interviews and speaking engagements by contacting trent(at)silvervisibility(dot)com.

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Trent Silver
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