'Subscribers can self-manage their data plans while we maximize data ARPU from the purchase of incremental data.' --Carolyn Hanson, MTA Director of Sales and Marketing
Orlando, FL (PRWEB) October 15, 2013
“Our current practice is to notify subscribers when they reach 50, 75 and 100 percent of their data caps. Deploying TTM in our network enables us to take it a step further and present an advice-of-charge page to facilitate the purchase of additional access," said Carolyn Hanson, MTA Director of Sales and Marketing. “Subscribers can self-manage their data plans while we maximize data ARPU from the purchase of incremental data.”
In addition to “topping up” when threshold limits are reached, MTA subscribers can also choose a plan that permits tethering. TTM detects when a tablet or laptop is connected, and then sends an SMS alert that gives the subscriber the opportunity to upgrade to a superior plan. For example, for an additional monthly charge, a subscriber may connect his or her handset to an unlimited number of other devices. This improved model helps the carrier maintain customer satisfaction while generating incremental revenue.
“With real-time visibility to the traffic flowing through their network, MTA can manage their heavy traffic while increasing revenue from new, more flexible data plans,” said Tony Tagliareni, ClearSky Chief Sales and Marketing Officer. “We are proud to expand our long-term and highly valued relationship with MTA to include this cost-effective traffic and policy management solution.”