The School of Internet Marketing Instructor Speaks at PubCon 2013 on Facebook's EdgeRank

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Goodman presents at PubCon on the topic of Facebook EdgeRank and how it impacts businesses.

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It's not enough to be online and have a Facebook page; a company must know what works and why it works so it can improve its own statistics. ~ Jonathan Goodman

Jonathan Goodman will be speaking at PubCon Las Vegas 2013 on Facebook with a presentation entitled Beyond EdgeRank. Goodman is the president of Halyard Consulting and an instructor for The School of Internet Marketing. His presentation will be given on Thursday October, 24, 2013 from 11:35 am to 12:45pm.

Goodman's presentation will focus on the growth of Facebook's advertising and what factors influence the content that users see. He will explain the impact of affinity on relationships. He will also discuss how global interactions play into this content, such as major enterprises affiliated with the user. Goodman will also speak on the importance of diversifying posts and how interacting with ads can influence a News Feed.

Goodman will provide information to help businesses understand how and when their content is seen on Facebook. This is imperative for any company seeking to utilize social media as part of their marketing strategy.

"It's not enough to be online and have a Facebook page; a company must know what works and why it works so it can improve its own statistics." – Jonathan Goodman

Goodman has discussed Facebook and EdgeRank in his book, The World of Internet Marketing: The Basics. He will be participating in an author signing for the book at the Barnes and Noble event on Wednesday, October, 23rd at PubCon. PubCon will be held at the Las Vegas Covention Center from October 21st to the 24th.

About The School of Internet Marketing

The School of Internet Marketing allows business owners to take control of their web presence in order to develop new leads and customers for just $47 per month. The School works to empower business owners with the understanding that a little education can go a long way. It offers a variety of 100% web-based courses for small business owners wanting to learn how to market their business online. Visit to learn more.

About Jonathan Goodman

Jonathan Goodman is a professor at The School of Internet Marketing and the President of Halyard Consulting. He started his career over 20 years ago at the dawn of the Internet age producing websites for Fortune 500 companies. He holds an MBA, an MS, and a BFA. Halyard Consulting is an Internet marketing firm, exclusively focused on WordPress development and search optimization. Jonathan is also the author of the well-received book The World of Internet Marketing and has a weekly podcast by the same name.


James Martell, VP Business Development
Clearbrook Web Services, Inc./ The School of Internet Marketing
Phone: (604) 535-6352
Email: james(at)theschoolofinternetmarketing(dot)com

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