Tenthwave Appoints Justin Kirby as Global VP

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Digital strategy veteran to spearhead U.K. expansion for award-winning U.S. agency.

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All marketing is now increasingly social, based around content, and it tends to follow a 'digital first' touchpoint strategy. . . . This lies at the heart of Tenthwave's philosophy and practice.

Digital agency Tenthwave has named Justin Kirby as VP-Strategic Content Marketing, and to serve as the catalyst for U.K. expansion of the content-focused, full-service agency based in the U.S.

Kirby, a respected digital strategy veteran, will lead the development of content marketing strategies for Tenthwave and its clients globally, while also guiding the agency's growth in the U.K.

Kirby is an Advisory Board member for the international Branded Content Marketing Association (BCMA). "All marketing is now increasingly social, based around content, and it tends to follow a 'digital first' touchpoint strategy – something I've been advocating and practicing for years,” Kirby said. “This thinking also lies at the heart of Tenthwave's philosophy and practice."

Kirby's career has combined interactive technologies with digital marketing since the early 1990s, initially consulting with agencies such as AKQA, BST-BDDP, Lowe Group, Lynne Franks PR, and Optimedia before starting his own business, Digital Media Communications, to develop alternative marketing strategies and programs for major brands, including Powergen, Mazda and Virgin Media. Kirby was responsible for the U.K.'s first online ”switch and save” strategy, the development of the world's first viral video tracking system, and Australia's first online word-of-mouth consumer engagement panel with programs for the likes of Unilever, Nestlé and Colgate. He has also led a wide range of marketing research and written extensively about content marketing, including Connected Marketing (2005) and Best of Branded Content Marketing (2013).

"Tenthwave espouses the attitude and agility of a lean start-up, despite rapid growth in revenue and talent. In Justin we've found the right mix of entrepreneurship, extensive strategic marketing and production experience with major brands, and relevant international thought leadership – the perfect fit as we increase our content-based service offering to clients and expand our business,” said Tenthwave partner Eric Schwamberger.

Kirby's first outing Tenthwave will be as Master of Ceremonies of the Social Media Marketing 2013 conference, October 23-24 in London.

About Tenthwave

Tenthwave Digital LLC is a content-focused, full-service digital agency that transforms the way brands tell their story.

Founded in 2010, Tenthwave has become a leader in creating "share-worthy" social content for brands that resonates with – and between – people.

The agency has more than 100 employees globally, with offices in New York City, Long Island, Chicago, Detroit, San Francisco, Washington DC and London. See more at Tenthwave.com.

About Justin Kirby

Justin Kirby is a digital strategist with 19 years' experience, specializing in connected, collaborative and social media approaches to business and marketing. He has conceived and executed over 2,000 projects, from mentoring start-ups to delivering multimillion-dollar programs; and provides board-level consultancy for international brands around the globe. He is a published author, conference speaker, and guest lecturer. See more at his LinkedIn page.

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Betsy Spethmann
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