Cafe Mono in Mission Beach Dumps Name, Creates New Local Brand

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Café Mono, an award-winning coffee house and café, is rebranding under current ownership to The Swell Café to better reflect the local community vibe. The owner is a navy veteran and turned the business around in less than two years. The rebranding features a new menu, new logo, and new strictly earth conscious coffee line.

This cafe has an awesome location and ambience. - Lara S. Yelp Reviewer

Nearly two years after purchasing the once-struggling restaurant Cafe Mono, Navy Veteran John Vallas is pushing further with a re-branding of the mostly outdoor beach coffee house and café.

The Swell Café is re-launching October 17th with an expanded menu featuring a variety of fresh breakfast, lunch, and healthy snacks such as real fruit smoothie concoctions and Nicaraguan dragonfruit. Also of note will be the vegetarian, vegan, and gluten-free options to choose from. One feature is definitely staying, though. “We are well-known for our latte art on all of the cappuccinos and lattes we serve here at the café, as it’s not only our signature but also serves to show how meticulous we are when it comes to serving a great cup of coffee,” says John.

The café has won several awards this year for its food and coffee, including two silver medals in the local newspaper, the Beach & Bay Press. And the café will be featuring an as-yet-to-be-announced special coffee line that is strictly earth-conscious. “Our new coffee just arriving at the café is coming from farms that hold at least two earth-friendly certifications, such as Fair Trade Certified, USDA Organic, and other ethical trade certifications. We are still testing the coffee, but so far the results are extremely promising!” exclaimed Vallas.

You can visit The Swell Café at 3833 Mission Blvd. from 7am-4pm every day and, while sipping on a cappuccino and breathing in the ocean air, relax, check your email with free wi-fi, and let the hours go by while soaking in some sun in Mission Beach. Website –

ABOUT THE SWELL CAFÉ: Originally purchased by John Vallas in 2011 as Café Mono, The Swell Café at 3833 Mission Blvd., San Diego, CA 92109 in Mission Beach is open seven days a week from 7am-4pm. The surfer-inspired menu features a variety of coffee and espresso drinks, smoothies, fruit bowls, breakfast, lunch, and snacks. The laid-back atmosphere features a large outdoor patio which is dog-friendly, free wi-fi, and live music on the weekends. The café is on the web at and for more information, questions about this release or for photo and interview requests, John can be reached at (858) 539-0039 (café) or (619) 504-9244 (cell), or johnvallas(at)gmail(dot)com.

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John Vallas
The Swell Cafe
+1 (619) 504-9244
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