Como, Italy (PRWEB) October 15, 2013
A' Design Award and Competitions are proud to inform that the design Power Lunch by Springetts Brand Design Consultants has been honored with the renowned Silver A' Design Award at Packaging Design Category.
Details of Power Lunch
The Power Lunch is a range of lunch solutions - all containing fish, aimed at busy city workers looking for fast, healthy and inspiring food. The Power Lunch name is a play on the business cliché and intended to convey the nutritional power of fish. The execution holds a tongue-in-cheek 'mirror' up to the proposed consumer and the 'kipper tie' highlights the fish content and evokes the product proposition through choice of pattern and colors. The 'black tie' and 'dress down Friday' routes were thoughts to further brand engagement as limited edition offers. To learn more about this design, please visit: http://www.adesignaward.com/design.php?ID=28790
Design Team for Power Lunch
Power Lunch was conceived by Designer and Creative Director Moyra Casey for Springetts Brand Design Consultants.
The Silver A' Design Award
The Silver A' Design Award is a prestigious award given to top 5% percentile designs that has delivered an exemplary level of excellence in design. The designs are judged by a panel of three different jury which is composed of Academic, Professional and Focus Group Members. The designs are evaluated with score normalization to remove any biases and are voted on aspects such as functionality, ergonomics, engineering, presentation, innovation, usability, fun details, technology, and any other specific points that could be considered, each of these points are further weighted for different jury groups.
About A' Design Award and Competitions
A' Design Award and Competitions, aims to highlight the excellent qualifications of best designs, design concepts and design oriented products. A' Design Award and Competitions are organized and awarded annually and internationally in multiple categories to reach a wide, design-oriented audience. Learn more at: http://www.whatisadesignaward.com