Frankfurt, Germany (PRWEB UK) 15 October 2013
At the K 2013, automotive manufacturers and designers can get an inside look at how Styrolution, the global leader in styrenics, is addressing the new automotive design trends.
As polymers in cars are increasingly seen as visible proof of vehicle quality, new Styrolution grades are combining the best of automotive form and function: high-end surface aesthetics, low density and superior durability. As a high-value alternative to standard polypropylene-based materials, innovative styrenics offer high performance solutions at reduced weight and lower cost. Whether for front grills, mirrors or instrument panels, exterior panels or rear lights, the automotive applications based on styrenics are setting new standards in design, safety and environmental performance.
Product innovations featured at the K:
Pierre Juan, Automotive sales director, Styrolution:
“As the styrenics leader in automotive on a global scale, we know the value styrenics based solutions offer to automotive manufacturers. The potential applications in automotive, driven by new design trends, are immense. Our approach is to create tailored solutions together with customers to give their finished parts a competitive edge.”
Roberto Gualdoni, CEO, Styrolution:
“In order to keep on leading the way in styrenics for the automotive industry, we invest strategically in research and development to address growing demands for mobility, energy efficiency and light weight transportation as well as customization at an affordable price. We want to be a visionary partner for our customers, fueling innovation and futuristic design.”
Styrolution is the leading, global styrenics supplier with a focus on styrene monomer, polystyrene, standard ABS and styrenic specialties. With world-class production facilities and more than 80 years of experience, Styrolution helps its customers succeed by offering the best possible solution, designed to give them a competitive edge in their markets. The company provides styrenic applications for many everyday products across a broad range of industries, including automotive, electrical/electronics, building and construction, household appliances, toys, sports and leisure, packaging, and healthcare and diagnostics. In 2011, pro forma sales were at 6.6 billion euros, resulting in an EBITDA before special items of 317 million euros. Styrolution employs approximately 3,200 people and operates 17 production sites in ten countries.
For further information please visit http://www.styrolution.com.
The data and information contained in this document are presented in good faith and believed to be reliable, but shall not be part of the terms and conditions of sale of any Styrolution products. As many factors can affect product application and performance, each Styrolution customer must determine for itself, by conducting appropriate tests or other methods, whether a Styrolution product is suitable for their needs. STYROLUTION MAKES NO WRITTEN, ORAL, EXPRESS OR IMPLIED WARRANTY REGARDING THE PRODUCTS DESCRIBED HEREIN, THE RESULTS TO BE OBTAINED FROM THEIR USE, OR THE ACCURACY OR USE OF THE INFORMATION AND RECOMMENDATIONS CONTAINED HEREIN. STYROLUTION SPECIFICALLY DISCLAIMS THE WARRANTIES OF MERCHANTABILITY AND FITNESS FOR A PARTICULAR PURPOSE.
Global Manager, Public Relations
Styrolution Group GmbH
Phone: +49 069 509550-1025