Canny Media move onto Play.com as they launch their multi-channel e-commerce strategy with Seller Dynamics

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Online entertainment vender Canny Media move onto online marketplaces as part of their new e-commerce strategy.

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We knew that we could use the internet to expand and grow our revenue streams, and thanks to Seller Dynamics, we’ve done just that.

As a relatively new entertainment website, Canny Media differentiates itself from competition by offering a diverse range of products that are rare to find on the high street. With strong competition in an exceptionally popular market, Canny Media sells a range of books, blu-ray, and DVD titles of a rare variety. From Premier Football games, Natural Kingdom wildlife productions, and TV box sets, Canny Media has found a niche in the market.

Gemma Hiatt of Canny Media noticed that despite having the right products, there was still more that could be done to draw customers to find their favourite titles, and as a result of teaming up with marketplace management experts Seller Dynamics, Canny Media now has its own store on the Play.com marketplace.

“As a small entertainment company, we know that most people rush to the big name companies in order to buy the latest releases. As a result, we’ve positioned ourselves in a way that timeless, classic, and rare entertainment products can be purchased on our website. While this has proven to be a successful business model for us, we knew that we could use the internet to expand and grow our revenue streams, and thanks to Seller Dynamics, we’ve done just that,” says Gemma.

With their Play.com store now live and taking orders, Canny Media still have the option to sell on more Seller Dynamics partner marketplaces – eBay, Amazon, and Fnac. With the marketplace management software taking care of pricing and inventory activities, selling on such a large scale marketplace has never been easier.

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Richard Simpson

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