Shea Terra Organics Reinvents How We Wash Our Hair with Moroccan Mud-Poo

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Mud-Poo is composed of organic aloe vera juice, Moroccan mud, Kalahari mineral salt and all-natural essential oil fragrance—and that’s it.

The process of washing hair—wash, rinse, repeat—has seen little innovation over the years, but now Shea Terra Organics is challenging standard shampoo practices with the introduction of Mud-Poo. Mud-Poo is composed of organic aloe vera juice, Moroccan mud, Kalahari mineral salt and all-natural essential oil fragrance—and that’s it!

“Why shampoo when you can Mud-Poo?” asks Tammie Umbel of Shea Terra Organics, “This allows for hair to be purely cleansed without the use of harsh ingredients we can’t even pronounce. And it allows for a natural recycling process to take place instead of washing unknown chemicals down the drain.”

The thought of washing with mud may seem unheard of, but it is how Moroccans have cleansed their hair for centuries. Originating from the Atlas Mountains, Moroccans discovered that when mixed with a little water, the mud left hair clean and silky smooth—it is referred to as “Miracle Mud” for its beauty benefits.

Using Mud-Poo is similar to other hair washes on the market—simply massage on the head for a couple of minutes before rinsing. The cleanliness of the hair will speak for itself and leave beauty enthusiasts wondering where the conditioner-counterpart is.

“Mud-Poo is great for all hair types and works so well that it’s possible to only wash every couple of days,” commented Umbel.

The Shea Terra Organics Mud-Poo is available in Clementine, Dark Amber and Menthe Vanilla scents. An 8oz bottle of the Mud-Poo Hair Wash retails for $16.00 at http://www.SheaTerraOrganics.com.

For more information about Shea Terra Organics please or to coordinate an interview with Umbel, please contact Lauren Verini at lauren(at)adinfinitumny(dot)com or (212) 693-2150 x311.

About Shea Terra Organics
For over a decade, Shea Terra Organics’ founder, Tammie Umbel, has been helping native Africans to preserve their wildlife habitats by sharing their indigenous, healing ingredients with the world. Not only do Shea Terra Organics’ premium skin care treatments assist in preservation, they are also the backbone of economic sustainability for many hardworking families across the continent. Unwilling to compromise, Shea Terra Organics uses whole herbs for its potent, synergistic benefits. Learn more at http://www.sheaterraorganics.com.

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Lauren Verini
ADinfinitum
(212) 693-2150 311
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