New York, NY (PRWEB) October 17, 2013
Saatchi & Saatchi Wellness, the industry leader in consumer wellness marketing, along with Chattem, earned a Gold Award for Best Branded Website for Consumers for its work on Allegra.com at the 2013 Medical Marketing & Media (MM&M) Awards. The agency was a finalist in the Best Corporate Marketing Campaign category for the American Heart Association and “Go Red for Women,” and in Best TV Advertising Campaign for AstraZeneca’s ‘“Doctor Doing Your Job’ (DDYJ) TV Campaign” (Nexium).
In addition to taking home the top prize at the MM&M Awards, Saatchi & Saatchi Wellness recently won three Silver trophies from the W3 Awards, which recognize the power of web creativity. The agency received two awards for its own website as a whole (General Website: Health) and feature writing (Website Features: Writing), as well as one award in General Website: Pharmaceuticals for Frontline.com.
“We are honored to have our work recognized by MM&M and W3. These awards represent our ongoing commitment to leveraging digital in the health and wellness category to help people live better. We are excited to continue pushing boundaries further in the space,” said Kathy Delaney, Global Chief Creative Officer, Saatchi & Saatchi Wellness.
The MM&M winners were announced at the awards gala dinner on October 2nd in New York City, where the finalists and winners in 23 categories were revealed on stage. Saatchi & Saatchi Wellness’ work on Allegra.com rose above the other finalists in the Best Branded Website for Consumers category, including Bayer HealthCare Pharmaceutical for FactorMaters.com, Acorda Therapeutics for Ampyra.com, Biogen Idec for MSInspiration.com and Salix Pharmaceuticals for Giazo.com.
About Saatchi & Saatchi Wellness
For decades, Saatchi & Saatchi Wellness has helped brands and individuals grow and thrive. They’re now a part of the largest healthcare communications group in the U.S., Publicis Healthcare Communications Group. So when needed, they can call upon partners for support, including: Professional Marketing, Medical Education, Direct Sales Force, Strategic Consulting, and Digital Back-End Development. Please visit http://www.saatchiwellness.com for more information.
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